Cannes Lions 2014: WPP wins holding company title for fourth successive year
Sir Martin Sorrell hailed ‘brilliant work for clients’ as accolades for 47 agencies, including network of the year for O&M, helped WPP win the title
Sir Martin Sorrell hailed ‘brilliant work for clients’ as accolades for 47 agencies, including network of the year for O&M, helped WPP win the title
Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube
WPP's CEO contemplates the scope of churn among brands
Publisher had offset declining print sales with strong subscriptions; deal will not cover Pearson's stake in The Economist Group
Deputy chief executive says investment ring-fenced for nascent membership service and expanding global footprint
MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets
'Main competitor is Google, ITV': Jean-François Decaux, chairman and co-chief executive, JCDecaux
Has started to roll-out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.
Aegis Media's iProspect, the digital performance agency, has promoted Ben Wood, its UK and EMEA leader, to president of iProspect Global.
Mindshare has created The Adaptive Lab, a multimedia space for brands, designed to showcase the future of entertainment and connected experiences.
500 Sr. Mgmt. execs from UK enrolled for ‘mentorship and digital skills internship’ programme; online version of course from July to enable remote training
Google has partnered with ComScore to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
Attempts by the British government to influence the media and ‘dictate what is in the public interest’ have global ramifications for an independent press, says the conclusion of a world press investigation
Average cost of advertising continues to fall as the number of ads it carries increases; rates down 18 pc in Q4 and 67 pc for 2013, according to Twitter’s annual report
OMD chief executive says focus after proposed merger with Publicis collapsed remains servicing big clients and harnessing innovation and creativity
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.
LinkedIn is evolving from the place you used to visit to upload your CV and polish your profile into a media destination in itself, says the author
Jones had been global chief executive of Havas Worldwide, in addition to global chief executive of Euro RSCG Worldwide, since 2006
The new service integrates chat, texts and email into a single, continuous thread
LBi currently employs approximately 2,200 people in 16 countries and has 32 offices around the world
If WPP's embattled leader Sir Martin Sorrell were to leave over the shareholder revolt surrounding his near £13 million pay packet, it would be a "brilliant" thing, according to David Jones, global chief executive of rival network Havas and advisor to David Cameron.
ZenithOptimedia has revised its global advertising expenditure forecasts down again after a "worse than expected first half of 2009.”Third quarter forecasts published by Publicis Groupe’s media agency network downgrades its global ad spend figures for 2009 for the third successive time this year, from -8.5% forecast in July to -9.9%. This time last year, ZenithOptimedia expected global ad spend to increase 4% in 2009, despite the anticipated economic downturn.
Nick Waters, chief executive, EMEA for Mindshare is to leave the WPP agency network he helped create in 1998 to become chief executive of Aegis Media Asia-Pacific. Waters is to take over from Patrick Ståhle, currently chief executive of Aegis Media Asia-Pacific, who is to retire from the industry to pursue a non-executive career. Aegis said that both Ståhle’s departure and Waters' arrival "will take effect at the same time in the second quarter in 2010".
The Press Lions Grand Prix has been awarded to Almap BBDO Sao Paolo's campaign for Billboard magazine, but only after the jury's original choice was disqualified at the last minute for having entered the Awards previously. The jury first awarded the Press Lions Grand Prix to Ogilvy Mexico for its Scrabble campaign for Mattel.However, moments before last night's awards ceremony was due to take place, organisers disqualified the campaign after realising it was ineligible for the 2010 Festival because it had been entered before.
The Coca-Cola Company has replaced its corporate website with what it is calling a "dynamic, digital magazine", designed to encourage interaction