Crompton Greaves' marketing head spotlights the lack of diverse talent in the consumer electrical industry and the challenges marketers face in balancing short-term and long-term goals
The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker
Flipkart Fashion's senior director, customer, growth, marketing and operations, Abhishek Maloo, shares the thought behind the special collaboration with the upcoming Netflix film, and why he considers fashion as a great equaliser on a platform that believes in democratising fashion
On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...
The head of marketing, integrated communications, and commercial operations, South Asia at Signify India delves into the brand's shift in investment focus in order to adapt to the evolving marketing landscape and also reveals what he admires about the Indian railways
In the run-up to the 15th edition of the ‘Men of the Year’ event, Che Kurrien reflects on the changing face of masculinity in Indian society, the need to widen the lens of progressivism and inclusivity in the men’s magazine space, and more...
Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, headlines this edition by delving into being a completely 'customer-obsessed' CMO and giving a peek into his lesser-known fascination for the origins of the universe and human evolution
Experts discussed how gender stereotypes can be broken in advertising and media
We explore who will be the winner in the online vs brick-and-mortar marketing blitzkrieg this festive season while trying to understand the factors behind 'predatory pricing' and 'deep discounts'
Anil Gurnani, chief sales and marketing officer, TTK Prestige, spills the beans on his wanderlust and constantly seeking fresh ideas to following a 'data-driven AI approach' for enhanced decision-making
From losing sleep over the 'eventual birth of another platform' that challenges the relevance of his brand to being terrified of the idea of bungee jumping and not acting his age at movies, Sujay Rachh, chief marketing officer, Nuwama Group, explores a little-known side to him
Amid the festive marketing blitz, the Ikea India country marketing manager sheds light on how the Swedish brand is testing Indian waters and finding ways to mix the ‘Swedishness’ and ‘Ikeaness’ together with ‘Indianess’, and more
The SVP and business head spoke with us about how Godrej Group’s flagship company has grown over the last 120-odd years, transitioning from mechanical locks to its fourth-generation tech-enabled digital security solutions of today, and more...
From mentoring startups as a passion to calling out the consumer durables industry for its work culture, Pooja Baid, chief marketing officer, Versuni India Home Solutions, opens her heart out in this edition of CMO's MO
Oppo India's chief marketing officer, who can speak five languages, states the three focus areas for the brand in India and on following the brand mantra of 'doing the right things and doing things right'
Ahead of the Asian Games kick off on 23 September, the SVP and head - marketing at Sony Pictures Networks India shares BTS insights on its campaign for the tournament and on promoting cricket over other sports this time
The head of branding sheds light on what prompted the brand to step into the advertising arena in recent years, the way forward for the education company, and more…
Arjun Ranga, MD, Cycle Pure Agarbatti, delves into how the legacy brand came into being, and its evolution from a bootstrapped home-grown enterprise founded in 1948
Amit Akali, co-founder and chief creative officer, Wondrlab, and Riaan Rodrigues, senior vice president – digital business and marketing at Tata AIG, speak with Campaign India about the genesis of the campaign, and more
From 80s icon to modern-day market domineer, Rasna has had a long journey in India, and the group's chairman tells Campaign India, they're only getting started.
As Havas announces Conran Design Group’s rebrand as its new flagship network for Design, Campaign India talks to Newton about the intent behind the launch, why he’s excited to roll it out from India, and what it truly means to be a citizen brand
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
Edelweiss Tokio Life Insurance's CMO reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable
From his admiration for Maggi noodles to the 'holy grail of a marketer'`, Subharwal, chief marketing officer and group head strategy, HDFC Life spills the beans in this edition of CMO's MO
Campaign India caught up with Kommune India founder, Roshan Abbas to find out what drives his initiatives, Voices of Tomorrow and SpokenFest, and how sometimes one needs to ignore business plans for a pet project
The global vice president of communications at Nissan shared insights on tactfully handling PR flare-ups and communications crises in the digital era, while also championing DEI, and more during her India visit
Campaign India sits down with David Shulman to discuss the burgeoning role of customer experience in today’s digital age, growing consumer expectations, and the importance of creating personalised and meaningful experiences in a competitive market
The head of marketing also shares his aspirations to tap into opportunities in 'Bharat beyond the metros', reposition the sentiment of gratification when purchasing insurance, and why perception is key to being a modern CMO
Post the WebTalk acquisition, Jarek Ziebinski and Wondrlab CEO and founder Saurabh Varma, reiterate the importance of creating a global world-class network from India
Bharti Axa's chief customer officer and head – marketing, digital and online sales underlines the need to break free from 'made-to-order working cultures' while highlighting the 'rampant mis-selling' in the insurance sector that needs to be curbed
Godrej Appliances' head of marketing, who has been with the company for 18 years, delves into her convictions, the brand's tangible commitment to sustainability, and unveils the guiding marketing principles that fuel her passion, all while sharing her personal journey with Indian classical music
Ahead of the launch of Bisleri International's campaign featuring its first-ever global brand ambassador, Deepika Padukone, its head of marketing, Tushar Malhotra discusses the company's shift in marketing strategy
Campaign India has a freewheeling conversation with the group’s directors and second-generation scions, on the secrets and trials of running a business with three generations from two different families, on its ‘fairness’ battle with HUL, pioneering in-film advertising and more
In light of the recent global COP28 agreement to transition away from fossil fuels and ASCI’s directives to curb greenwashing in the Indian communications space, Campaign India attempts to understand where Indian agencies stand on the matter, and the stance adopted by them when it comes to working with such clients
SOUNDING BOARD: With the Union Budget 2024 a day away, we ask marketers and the advertising fraternity about what's on their industry wishlist, and also what they would like to see done away with