Campaign India

‘Newer mediums will grow the market’

Harrish M Bhatia, CEO, My FM, tells us about radio’s potential, and his learning from former LG India boss Kim

Ad:tech 2016: Technology to beat malicious technology

The second day of the conference saw discussions ranging from ad fraud to going vernacular and 'real' metrics vs vanity metrics

Ad:tech 2016: Why Nescafe moved from POE to OEP

Day one of the conference saw discussions ranging from brands leveraging digital media, big data, to measurement in the digital era.

“With age, you learn how it works…”: Ravi Raghavendra

The ECD and head of creative at ThinkStr tells us about 'taming the angst', his two mentors, and rise of independents

'There's a lot to do at Cheil': Sagar Mahabaleshwarkar

The CCO talks to us about his recent Singapore stint, the current mandate, and influence of technology on creative today

'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India

The marketing VP tells us why the auto major will steer clear of the entry segment, explains category trends, and the brand's digital focus

‘At one level, you are Michelangelo, and at another you are a housepainter’: Nirmal Pulickal

Nirmal Pulickal, MD and co-founder, M&C Saatchi February, tells us about his advertising journey, the ‘industry-in-flux’ today, and the glory of awards

Google looks to address local problems, drive digital India story

CEO Sundar Pichai and team announce dates for free WiFi at railway stations, reveal plans to train 20 lakh Android developers in three years

INMA South Asia Conference 2015: ‘We tend to oversell how much measurabillity digital has’

News media urged to invest in 'adjacenies' leveraging core assets, ‘anticipate saturation’

Getting HT ready for the digital future: Sanjay Trehan

The digital veteran explains HT’s bullishness on digital, its converged newsroom, and Brand Studio

ADK-Fortune gets Honda Unicorn, Shine SP mandates; eyes South ops in 2016

ECD Rob Sherlock will take over as CEO of a converged ADK Global in January

Close Up: ‘The choice was either to be…or to do’

Emmanuel Upputuru, founder and chief integrated officer, ITSA, tells us that craft is under threat from effectiveness, reflects on his journey, and the next phase of growth for the challenger agency

M&E's challenges in reaching $100 bn by 2025: Regulation, pricing, content and talent

With an eye on the $100 billion M&E dream, a panel at the CII Big Picture Summit 2015 batted for liberal regulation, if any

Epic banks on quality of audience, prepares for pay avatar

While building its 10 pm slot, the channel is also keen to expand audience base outside metros

FM radio phase III: What it could mean for advertisers

Radio could grow 20 to 25 pc with new frequencies, but high license cost in some cases may necessitate price increase, say industry watchers

‘Quality content can be created only in a pay television scenario’

Discovery Networks Asia-Pacific's Rahul Johri says being dependent on one source of revenue is a flawed model

'Big guts are better than big money': Sam Balsara

Madison's Balsara, Olx.in's Amarjit Batra, Google's Sapna Chadha and RK Swamy BBDO's Srinivasan Swamy were among speakers at an IAA-DAC event in Delhi

Double Standards: Subscription-funded premium English TV?

Ferzad Palia, EVP – Viacom18 and head – English entertainment, and Debraj Tripathy, MD, MediaCom India, on the sustainability of subscription-driven channels in the space

'In India, the real growth is in digital'

Sunita Rajan of CNN International (Apac) says site will be adding more verticals in six to eight months to target millenials better

'Coupons and discounts will not make them stick'

Coffee Day Global's Bidisha Nagaraj on the brand's agenda, a new CRM system and 'enhancing' its app

Patrika looks to 'Catch' netizens

Promises to 'deliver great substance in small pills' to the 18 to 45 age group

“It is not a Batman story... it is an Avengers story”

Ashish Chakravarty, NCD, Contract Advertising, opens up on the growth of Contract, drying up of 'advertising' monies, and the 'tectonic shift' in the industry

Newspapers in India: Will subscription revenue overtake ad revenue?

A WAN-IFRA report says global newspaper circulation revenues were larger than ad revenues in 2014; Indian market far away from that, say practitioners

Ashok Lalla to exit Infosys, turn digital consultant

He has been global head of digital marketing for the IT major for three years now

Headlines Today rebrands as India Today to target digitally savvy audience

The change will be communicated with 360-degree media campaign, devised by O&M.

Leadership changes on the anvil at W+K India

V Sunil and Mohit Dhar Jayal to continue as directors but step back from day-to-day ops

Close Up: “Agencies Are Dead”

Viral Pandya, co-founder and chief creative officer of Out of the Box, tells Ananya Saha about his creative shop and why he won't sell to another agency

RMAI Conclave 2015: Building the village, to build market share

Speakers at the Rural Marketing Association of India forum underlined the need to understand specific drivers of each rural market

‘The bigger challenge is to grow the ad pie’: Arunabh Das Sharma

BCCL’s Arunabh Das Sharma on his journey thus far, his mandate and expansion plans

‘As long as we have our own stores, we control our destiny’

Q&A with Rajan Amba, global marketing head – watches and accessories, Titan

Media planners react to round one of BARC data

If and by when would BARC data impact media buying?

Live Issue: Will differences over IRS weaken print media?

Would the medium suffer in the long run, with the IRS 2014 findings too being refuted? We ask stakeholders

Double Standards: Are ad agencies ready for the future?

Are agencies facing their ‘Kodak moment’? Rohit Ohri, executive chairman, Dentsu India, and Nikhil Sharma, director – marketing, Perfetti Van Melle India, discuss

Ad:tech 2015: The marketing challenge - customisation at scale

Ravi Vora, SVP -- marketing, Flipkart addressed the audience on how brand marketing as a function is changing in the internet world

Ad:tech 2015: 'We live in an age of growing information inequality'

BBC News' James Montgomery said the world is dividing into those seeking and those skimming the news

TAM is here to stay: LV Krishnan

The CEO of TV audience measurement body is positive that TAM's data will stay relevant

Ad:tech 2015: Three imperatives to connect with a connected audience: scale, connecting with popular culture, experimentation

At ad:tech 2015, Rahul Welde of Unilever spoke about how the brand is leveraging digital media

Ad:tech 2015: 'Brands are no longer heroes'

Anita Nayyar of Havas Media, Lowe's Vikas Mehta, Coca-Cola's Deepak Jolly and Vivek Nayer of Mahindra & Mahindra discussed how brands can add value to conversations

Surjo Dutt joins SapientNitro as creative director

He moves from J. Walter Thompson India (Delhi)

‘If a brand has an interesting story to tell, consumers will stand up and listen’

Issac John, head of marketing, Puma India, makes claims on the brand’s growth and explains its digital moves

“Media will become the mainstream platform for Millennials to express themselves”

MSL Group’s Scott Beaudoin shares the insights of their study ‘The Future of Business Citizenship’

‘We can do a lot more with existing customers’: Mohit Goel

Mohit Goel, EVP and head - marketing, Exide Life Insurance,speaks about the rebranding of Exide Life Insurance from ING Vysya Life Insurance and the journey thereon

Social and mobile silos will be broken down in 2015: Mark Henning

The head of media and digital, AMAP, Millward Brown shares his prediction about how marketing is likely to change in the next 12 months

Double Standards: Is hiring for adland viable from outside?

Anil S Nair, CEO and managing partner at L&K Saatchi & Saatchi India and Srinivasan K Swamy, chairman, RK Swamy BBDO reflect on whether the advertising business can viably hire from outside its frontiers.

‘We want to become a Goliath but not lose David’s spirit’: Sambit Mohanty

Sambit Mohanty, creative head (North), DDB Mudra, takes us through his journey in advertising, mandate for the Delhi office, and explains why he takes it one day at a time

'What consumers expect from advertising has changed’: Surjo Dutt

JWT Delhi’s VP and ECD Surjo Dutt about his ‘brilliant’ journey at the agency, love for advertising, Pepsi, and his exit plan from the creative business

There’s lots of work to be done yet: Kartik Iyer

With a slew of wins, Carat is on an upswing. Its MD tells us about the journey, that began in 2008

Mission NCR: Charting a ‘liquid’ path to growth

In the 18 months since he moved to head O&M North, Kapil Arora hasn’t taken his foot off the pedal

Double Standards: Are celebrity news anchors a double-edged sword?

Sunil Lulla, CMD, Grey Group India, and Ravi Rao, leader, South Asia, Mindshare, reflect on TV news anchors becoming bigger audience magnets than channels

Double Standards: Are brands doing enough to target the ‘baby boomer’ TG?

We ask Madhukar Sabnavis and Anisha Motwani if the segment is under-leveraged

“Earned media will lead owned or paid media”: John Kerr

The MD of Zeno Group Asia talks about emerging trends, potential partnerships with specialists and competition

News on FM radio: I&B Minister reiterates allowance of only AIR bulletins, industry hopes for change of stance

Prakash Javadekar was responding to a question in the Lok Sabha on 16 July

‘Barometer of success is that you win more than you lose’

Nikhil Sharma, director - marketing, explains Perfetti Van Melle India's rise, pressure on margins, ambitions at the premium end and its trademark advertising

Profile: ‘Our acquisitions have been fairly successful’: Anant Nath

The director at Delhi Press, and editor of The Caravan, opens up on the digital path for the group and more

Canon India looks to stabilise 50 pc share in DSLRs by year-end

The brand is targeting women currently, and will focus on youth and students subsequently

India Radio Forum 2014: ‘How people listen to radio and how advertisers perceive radio is being heard are different’

The one-day forum was hosted in New Delhi on 31 May

"We see this channel to be a category creator"

Q&A with Priyanka Datta, business head - Zindagi and FTA cluster, ZEEL

MasterCard gets consumers thinking about a ‘World Beyond Cash’

Q&A with Raja Balasubramanian, VP - marketing, South Asia, MasterCard, on the digital contest

“Our strategy was ‘Keep it snappy, seamless, smart’”: Punit Pandey, 9X Media

Q&A with the EVP - new business of the music network on flagship 9XM’s new look

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro

Q&A with the global chief experience officer on ‘Storyscaping’, bridging the physical-digital divide, and metrics of ‘return on experience’

Gionee to invest Rs 150 crore in marketing, target 12 to 25-year-olds

Claims to have clocked revenue of Rs 500 crore in India in FY 14; eyes five-fold jump

Delhi Daredevils aspires to rise with merchandise

Hemant Dua, CEO, Delhi Daredevils, on re-branding, marketing efforts for 2014, an upcoming anthem and exclusive stores

Live Issue: Is creative talent thinking ‘digital first’ today?

‘Shares’ and ‘likes’ have become a measure of success. Is thinking led by digital? Ananya Saha asks adlanders.

ad:tech 2014: D Shivakumar on ‘The war of the wrist’

Excerpts from the keynote on day two of ad:tech 2014 by the chairman and CEO of PepsiCo India

ad:tech 2014: ‘Prime time for smartphones is 9 to 11 pm’

Tom Bowman, VP strategy and operations, global advertising sales, BBC Worldwide and Raghu Venkataraman, head - big data / digital, Nielsen India, were among speakers on day two

ad:tech 2014: Consumers switch screens seamlessly - can marketers keep pace?

Yahoo’s Gurmit Singh, Samsung’s Tarun Malik, Micromax’s Shubodip Pal, SET’s Nitesh Kripalani, Citi’s Sanjeev Kapur and Intel’s Sandeep Aurora discussed planning in a multi-screen world

ad:tech 2014: ‘Till now, reach has been built in a data-deficient world’

Nielsen’s Piyush Mathur, GroupM’s Tushar Vyas, MakeMyTrip’s Mohit Gupta and Fork Media’s Upen Rai engaged on the evergreen subject of RoI

ad:tech 2014: ‘Chat apps have stayed ahead of the curve because they invested ahead of the curve’

Karim Temsamani, president, Apac operations, Google; and Raghav Bahl, founder and editor, Network 18, presented at the fourth edition of the tech convention

‘By making it into two channels, you get two prime times’: Vikram Chandra

Q&A with the NDTV Group CEO on business channel Profit’s revamp, and multiple sponsorship deals for programming bands

‘Creative team of the future is an art person, a copy person and a technology person or a coder’

Q&A with Atishi Pradhan, chief strategy officer, Cheil Worldwide SW Asia

CASBAA India Forum 2014: Is Indian content ready to go global?

Broadcasters discussed opportunities and challenges therein

‘We have been able to create a market out of nothing’

Amarjit Singh Batra, CEO, Olx.in, tells Ananya Saha why and till when the online brand would be in customer acquisition - and hence marketing - mode.

‘Sowing thoughts through brands’; ‘Unravelling the chemistry of stickiness’

Taproot’s Agnello Dias and BBDO India’s Josy Paul engaged the audience in a 2013 Creative Review hosted by The Advertising Club in Gurgaon

Anwesh Bose, SVP and digital head, DDB Mudramax Media, quits

Today is his last day at the agency; will move to an assignment outside India

IMC Day Two: ‘If they are suffering, there is definitely something wrong with how magazines are sold today’

As magazines try and re-invent themselves, how are media buyers viewing the medium?

IMC Day Two: Exploring regional and digital opportunities

A panel discussed ‘the power of regional magazines’, while another discussed how digital editions could push up readership

IMC Day Two: ‘The only issue is monetisation for publishers, and we are sure that is changing very quickly’

The VP and MD of Google India highlighted digital trends in his keynote at the Indian Magazine Congress 2014

IMC Day One: ‘You are defined by what you do not do than what you do’

Panelists at the Indian Magazine Congress discussed curating content in the era of information overload

IMC Day One: ‘Magazines occupy a small and strong niche’: Sam Balsara

The Madison World CMD spoke on ‘Media Buying – from exposure to engagement’, in his keynote at the eighth Indian Magazine Congress

IMC Day One: “Magazine industry should emerge as objective and authentic source in information-loaded world”: Manish Tewari

The I&B minister delivered the inaugural address at the 8th Indian Magazine Congress in New Delhi on Monday

‘It is a bad thing in Ogilvy to be just an ad guy’