INMA South Asia Conference 2015: ‘We tend to oversell how much measurabillity digital has’
News media urged to invest in 'adjacenies' leveraging core assets, ‘anticipate saturation’
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Getting HT ready for the digital future: Sanjay Trehan
The digital veteran explains HT’s bullishness on digital, its converged newsroom, and Brand Studio
ADK-Fortune gets Honda Unicorn, Shine SP mandates; eyes South ops in 2016
ECD Rob Sherlock will take over as CEO of a converged ADK Global in January
Close Up: ‘The choice was either to be…or to do’
Emmanuel Upputuru, founder and chief integrated officer, ITSA, tells us that craft is under threat from effectiveness, reflects on his journey, and the next phase of growth for the challenger agency
Double Standards: Is hiring for adland viable from outside?
Anil S Nair, CEO and managing partner at L&K Saatchi & Saatchi India and Srinivasan K Swamy, chairman, RK Swamy BBDO reflect on whether the advertising business can viably hire from outside its frontiers.
Ad:tech 2016: Why Nescafe moved from POE to OEP
Day one of the conference saw discussions ranging from brands leveraging digital media, big data, to measurement in the digital era.
Ad:tech 2016: Technology to beat malicious technology
The second day of the conference saw discussions ranging from ad fraud to going vernacular and 'real' metrics vs vanity metrics
“With age, you learn how it works…”: Ravi Raghavendra
The ECD and head of creative at ThinkStr tells us about 'taming the angst', his two mentors, and rise of independents
Google looks to address local problems, drive digital India story
CEO Sundar Pichai and team announce dates for free WiFi at railway stations, reveal plans to train 20 lakh Android developers in three years
‘Quality content can be created only in a pay television scenario’
Discovery Networks Asia-Pacific's Rahul Johri says being dependent on one source of revenue is a flawed model
'Big guts are better than big money': Sam Balsara
Madison's Balsara, Olx.in's Amarjit Batra, Google's Sapna Chadha and RK Swamy BBDO's Srinivasan Swamy were among speakers at an IAA-DAC event in Delhi
FM radio phase III: What it could mean for advertisers
Radio could grow 20 to 25 pc with new frequencies, but high license cost in some cases may necessitate price increase, say industry watchers
‘Newer mediums will grow the market’
Harrish M Bhatia, CEO, My FM, tells us about radio’s potential, and his learning from former LG India boss Kim
'In India, the real growth is in digital'
Sunita Rajan of CNN International (Apac) says site will be adding more verticals in six to eight months to target millenials better
'Coupons and discounts will not make them stick'
Coffee Day Global's Bidisha Nagaraj on the brand's agenda, a new CRM system and 'enhancing' its app
'There's a lot to do at Cheil': Sagar Mahabaleshwarkar
The CCO talks to us about his recent Singapore stint, the current mandate, and influence of technology on creative today
'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India
The marketing VP tells us why the auto major will steer clear of the entry segment, explains category trends, and the brand's digital focus
‘At one level, you are Michelangelo, and at another you are a housepainter’: Nirmal Pulickal
Nirmal Pulickal, MD and co-founder, M&C Saatchi February, tells us about his advertising journey, the ‘industry-in-flux’ today, and the glory of awards
Double Standards: Subscription-funded premium English TV?
Ferzad Palia, EVP – Viacom18 and head – English entertainment, and Debraj Tripathy, MD, MediaCom India, on the sustainability of subscription-driven channels in the space
Patrika looks to 'Catch' netizens
Promises to 'deliver great substance in small pills' to the 18 to 45 age group
“It is not a Batman story... it is an Avengers story”
Ashish Chakravarty, NCD, Contract Advertising, opens up on the growth of Contract, drying up of 'advertising' monies, and the 'tectonic shift' in the industry
M&E's challenges in reaching $100 bn by 2025: Regulation, pricing, content and talent
With an eye on the $100 billion M&E dream, a panel at the CII Big Picture Summit 2015 batted for liberal regulation, if any
Epic banks on quality of audience, prepares for pay avatar
While building its 10 pm slot, the channel is also keen to expand audience base outside metros
Social and mobile silos will be broken down in 2015: Mark Henning
The head of media and digital, AMAP, Millward Brown shares his prediction about how marketing is likely to change in the next 12 months
Profile: ‘Our acquisitions have been fairly successful’: Anant Nath
The director at Delhi Press, and editor of The Caravan, opens up on the digital path for the group and more
“Earned media will lead owned or paid media”: John Kerr
The MD of Zeno Group Asia talks about emerging trends, potential partnerships with specialists and competition
Double Standards: Are brands doing enough to target the ‘baby boomer’ TG?
We ask Madhukar Sabnavis and Anisha Motwani if the segment is under-leveraged
‘Barometer of success is that you win more than you lose’
Nikhil Sharma, director - marketing, explains Perfetti Van Melle India's rise, pressure on margins, ambitions at the premium end and its trademark advertising
News on FM radio: I&B Minister reiterates allowance of only AIR bulletins, industry hopes for change of stance
Prakash Javadekar was responding to a question in the Lok Sabha on 16 July
Close Up: “Agencies Are Dead”
Viral Pandya, co-founder and chief creative officer of Out of the Box, tells Ananya Saha about his creative shop and why he won't sell to another agency
RMAI Conclave 2015: Building the village, to build market share
Speakers at the Rural Marketing Association of India forum underlined the need to understand specific drivers of each rural market
Media planners react to round one of BARC data
If and by when would BARC data impact media buying?
‘The bigger challenge is to grow the ad pie’: Arunabh Das Sharma
BCCL’s Arunabh Das Sharma on his journey thus far, his mandate and expansion plans
Ad:tech 2015: The marketing challenge - customisation at scale
Ravi Vora, SVP -- marketing, Flipkart addressed the audience on how brand marketing as a function is changing in the internet world
Ad:tech 2015: 'We live in an age of growing information inequality'
BBC News' James Montgomery said the world is dividing into those seeking and those skimming the news
TAM is here to stay: LV Krishnan
The CEO of TV audience measurement body is positive that TAM's data will stay relevant
Ad:tech 2015: Three imperatives to connect with a connected audience: scale, connecting with popular culture, experimentation
At ad:tech 2015, Rahul Welde of Unilever spoke about how the brand is leveraging digital media
Ad:tech 2015: 'Brands are no longer heroes'
Anita Nayyar of Havas Media, Lowe's Vikas Mehta, Coca-Cola's Deepak Jolly and Vivek Nayer of Mahindra & Mahindra discussed how brands can add value to conversations
Surjo Dutt joins SapientNitro as creative director
He moves from J. Walter Thompson India (Delhi)
Newspapers in India: Will subscription revenue overtake ad revenue?
A WAN-IFRA report says global newspaper circulation revenues were larger than ad revenues in 2014; Indian market far away from that, say practitioners
Ashok Lalla to exit Infosys, turn digital consultant
He has been global head of digital marketing for the IT major for three years now
Headlines Today rebrands as India Today to target digitally savvy audience
The change will be communicated with 360-degree media campaign, devised by O&M.
Leadership changes on the anvil at W+K India
V Sunil and Mohit Dhar Jayal to continue as directors but step back from day-to-day ops
‘As long as we have our own stores, we control our destiny’
Q&A with Rajan Amba, global marketing head – watches and accessories, Titan
‘If a brand has an interesting story to tell, consumers will stand up and listen’
Issac John, head of marketing, Puma India, makes claims on the brand’s growth and explains its digital moves
“Media will become the mainstream platform for Millennials to express themselves”
MSL Group’s Scott Beaudoin shares the insights of their study ‘The Future of Business Citizenship’
‘We can do a lot more with existing customers’: Mohit Goel
Mohit Goel, EVP and head - marketing, Exide Life Insurance,speaks about the rebranding of Exide Life Insurance from ING Vysya Life Insurance and the journey thereon
‘We want to become a Goliath but not lose David’s spirit’: Sambit Mohanty
Sambit Mohanty, creative head (North), DDB Mudra, takes us through his journey in advertising, mandate for the Delhi office, and explains why he takes it one day at a time
'What consumers expect from advertising has changed’: Surjo Dutt
JWT Delhi’s VP and ECD Surjo Dutt about his ‘brilliant’ journey at the agency, love for advertising, Pepsi, and his exit plan from the creative business
There’s lots of work to be done yet: Kartik Iyer
With a slew of wins, Carat is on an upswing. Its MD tells us about the journey, that began in 2008
Mission NCR: Charting a ‘liquid’ path to growth
In the 18 months since he moved to head O&M North, Kapil Arora hasn’t taken his foot off the pedal
Double Standards: Are celebrity news anchors a double-edged sword?
Sunil Lulla, CMD, Grey Group India, and Ravi Rao, leader, South Asia, Mindshare, reflect on TV news anchors becoming bigger audience magnets than channels
Live Issue: Will differences over IRS weaken print media?
Would the medium suffer in the long run, with the IRS 2014 findings too being refuted? We ask stakeholders
Double Standards: Are ad agencies ready for the future?
Are agencies facing their ‘Kodak moment’? Rohit Ohri, executive chairman, Dentsu India, and Nikhil Sharma, director – marketing, Perfetti Van Melle India, discuss
Delhi Daredevils aspires to rise with merchandise
Hemant Dua, CEO, Delhi Daredevils, on re-branding, marketing efforts for 2014, an upcoming anthem and exclusive stores
Live Issue: Is creative talent thinking ‘digital first’ today?
‘Shares’ and ‘likes’ have become a measure of success. Is thinking led by digital? Ananya Saha asks adlanders.
‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro
Q&A with the global chief experience officer on ‘Storyscaping’, bridging the physical-digital divide, and metrics of ‘return on experience’
Gionee to invest Rs 150 crore in marketing, target 12 to 25-year-olds
Claims to have clocked revenue of Rs 500 crore in India in FY 14; eyes five-fold jump
D Rajappa launches Aamrass
Agency to provide consulting, digital and marcomm services
'We want information flow to work faster for our clients and for us'
Q&A with Prema Sagar, principal and founder, Genesis Burson-Marsteller
‘The consumer is moving online, and comfortable buying insurance online’
Q&A with Jyothsna Pai, VP, marketing and corporate communication, Bharti AXA General Insurance, on the ‘Working Patient’ initiative
Live Issue: Are Indian language mags better insulated?
Will factors affecting readership have lesser impact on Hindi and regional titles?
Warc Conversations-India: Crafting communication with cultural connects, and more
Panellists discussed poignant themes emerging out of Indian (and Asian) market
‘We have been able to create a market out of nothing’
Amarjit Singh Batra, CEO, Olx.in, tells Ananya Saha why and till when the online brand would be in customer acquisition - and hence marketing - mode.
IMC Day Two: ‘The only issue is monetisation for publishers, and we are sure that is changing very quickly’
The VP and MD of Google India highlighted digital trends in his keynote at the Indian Magazine Congress 2014
‘Sowing thoughts through brands’; ‘Unravelling the chemistry of stickiness’
Taproot’s Agnello Dias and BBDO India’s Josy Paul engaged the audience in a 2013 Creative Review hosted by The Advertising Club in Gurgaon
Anwesh Bose, SVP and digital head, DDB Mudramax Media, quits
Today is his last day at the agency; will move to an assignment outside India
IMC Day Two: ‘If they are suffering, there is definitely something wrong with how magazines are sold today’
As magazines try and re-invent themselves, how are media buyers viewing the medium?
IMC Day Two: Exploring regional and digital opportunities
A panel discussed ‘the power of regional magazines’, while another discussed how digital editions could push up readership
IMC Day One: ‘Magazines occupy a small and strong niche’: Sam Balsara
The Madison World CMD spoke on ‘Media Buying – from exposure to engagement’, in his keynote at the eighth Indian Magazine Congress
IMC Day One: ‘You are defined by what you do not do than what you do’
Panelists at the Indian Magazine Congress discussed curating content in the era of information overload
IMC Day One: “Magazine industry should emerge as objective and authentic source in information-loaded world”: Manish Tewari
The I&B minister delivered the inaugural address at the 8th Indian Magazine Congress in New Delhi on Monday
‘It is a bad thing in Ogilvy to be just an ad guy’
Q&A with Miles Young, worldwide chairman and CEO, Ogilvy & Mather
PNB MetLife makes an ‘over-the-counter’ assurance on network strength
Watch the ad film Conceptualised by McCann Erickson here
Arise looks to rise with Asia Cup; says media investments impact revenue ‘slowly and steadily’
Q&A with Avinash Jain, MD, Arise India
‘People will have to re-look at the rural opportunity’
Q&A with Ashwani Singla, MD & CEO, Asia, Penn Schoen Berland
Live Issue: Do offline stores help e-commerce portals?
Physical stores help e-retailers establish credibility and reach a wider consumer base, finds Ananya Saha
‘News18.com will very shortly be launched in Hindi as well’
Q&A with Arunava Sinha, head, IBNLive.com and News18.com
Edelman Trust Barometer 2014: NGOs rise in the minds of ‘informed publics’
Business most trusted institution in India despite drop, Media falls on trust (behind NGOs), Government falls further; Q&A with Rakesh Thukral, COO, Edelman India
Live Issue: Has digitisation brought down carriage fees?
Yes, say stakeholders, but state coherently that the drop has not met expectations. Ananya Saha reports.
‘We know that it is about the brand and continue to invest in it’
Q&A with Ferzad Palia, SVP and GM - English entertainment, Viacom18, on Comedy Central that has completed two years of operations
‘Clients will look at ways to exploit the one-to-one communication channel’
Q&A with Jonathan Wade, head of digital practice, Apac, Weber Shandwick
IAA Retrospect and Prospects: ‘Bigger, connected middle class will demand more responsiveness from brands’
D Shivakumar, chairman and CEO, PepsiCo India, spoke at the inaugural edition of the International Advertising Association India chapter property
Dainik Bhaskar enters Bihar with edition in under-penetrated Patna
Q&A with Pradeep Dwivedi, chief corporate sales and marketing officer, Dainik Bhaskar Group
ad:tech 2014: ‘Till now, reach has been built in a data-deficient world’
Nielsen’s Piyush Mathur, GroupM’s Tushar Vyas, MakeMyTrip’s Mohit Gupta and Fork Media’s Upen Rai engaged on the evergreen subject of RoI
ad:tech 2014: Consumers switch screens seamlessly - can marketers keep pace?
Yahoo’s Gurmit Singh, Samsung’s Tarun Malik, Micromax’s Shubodip Pal, SET’s Nitesh Kripalani, Citi’s Sanjeev Kapur and Intel’s Sandeep Aurora discussed planning in a multi-screen world
ad:tech 2014: D Shivakumar on ‘The war of the wrist’
Excerpts from the keynote on day two of ad:tech 2014 by the chairman and CEO of PepsiCo India
ad:tech 2014: ‘Prime time for smartphones is 9 to 11 pm’
Tom Bowman, VP strategy and operations, global advertising sales, BBC Worldwide and Raghu Venkataraman, head - big data / digital, Nielsen India, were among speakers on day two
ad:tech 2014: ‘Chat apps have stayed ahead of the curve because they invested ahead of the curve’
Karim Temsamani, president, Apac operations, Google; and Raghav Bahl, founder and editor, Network 18, presented at the fourth edition of the tech convention
‘By making it into two channels, you get two prime times’: Vikram Chandra
Q&A with the NDTV Group CEO on business channel Profit’s revamp, and multiple sponsorship deals for programming bands
‘Creative team of the future is an art person, a copy person and a technology person or a coder’
Q&A with Atishi Pradhan, chief strategy officer, Cheil Worldwide SW Asia
CASBAA India Forum 2014: Is Indian content ready to go global?
Broadcasters discussed opportunities and challenges therein
"We see this channel to be a category creator"
Q&A with Priyanka Datta, business head - Zindagi and FTA cluster, ZEEL
MasterCard gets consumers thinking about a ‘World Beyond Cash’
Q&A with Raja Balasubramanian, VP - marketing, South Asia, MasterCard, on the digital contest
“Our strategy was ‘Keep it snappy, seamless, smart’”: Punit Pandey, 9X Media
Q&A with the EVP - new business of the music network on flagship 9XM’s new look
Canon India looks to stabilise 50 pc share in DSLRs by year-end
The brand is targeting women currently, and will focus on youth and students subsequently
India Radio Forum 2014: ‘How people listen to radio and how advertisers perceive radio is being heard are different’
The one-day forum was hosted in New Delhi on 31 May
‘Creative people are very vulnerable’: Titus Upputuru
The Dentsu Marcom NCD, who wanted to be a doctor, singer, poet and fashion designer at different points in time, isn’t doing too badly in advertising, finds out Ananya Saha
INMA South Asia conference: ‘Technology is not going to take our lunch away; it’s going to change how we sell'
‘We need to re-imagine the product, price and business model’
INMA South Asia conference: Defining ‘New Media’ house
Structure and leveraging financial benefits of a digital platform in focus
INMA South Asia conference: ‘Skill gap in selling digital media a cause for worry’
‘Print can take advantage of coming TV inventory crunch with 10+2 ad cap’
INMA South Asia conference: ‘Any company that doesn’t have financial leverage will fail’
News Media Outlook: ‘Need to create budget room for experimentation’; ‘Emphasis would be on filling the revenue hole left by print ad migration’
INMA South Asia conference: ‘India is not America (of) 20 years ago’
The conference is focused on challenges and opportunities for newspapers in the digital age
‘We are doubling our digital marketing budget every year’
Samar Singh Sheikhawat, senior vice president, marketing, United Breweries, talks about betting big on digital media for its initiatives
‘You can always create demand in the regional market with your programming’
Q&A with Markand Adhikari, executive vice-chairman and MD, Sri Adhikari Bros Television Network, on the launch of Marathi music and humour channel MaiBoli
'Media and digital fundamental to growth'
Q&A with Millward Brown’s James Galpin, director- media practice, Africa-Apac, and Prasun Basu, managing director, South Asia, on CrossMedia Research
Live Issue: Will IBL smash its way into the big league?
If the game gains, brands will follow suit. Will badminton and players gain much from IBL, asks Ananya Saha.
BARC readies for summer 2014 debut
Technical and research agency to be finalised by December
Live Issue: What’s driving English dailies to regionals?
As the regional print market heats up, Ananya Saha asks industry folks why it seems to be the next frontier, again
‘Magazines that cater to evolved audiences will survive’
Q&A with Manas Mohan, publishing director, National Geographic Traveller India and COO, ACK Media
De-commoditising ‘FMEG’, premium by design...
Sunil Sikka, president, Havells India, tells Ananya Saha how the brand behind ‘wires that don’t catch fire’ has grown beyond switches, the ‘next 1,200 towns’, and brand extensions like Reo for rural India. Edited excerpts:
‘Our scale gives us the start-up challenger advantage’
Q&A with Anita Nayyar, CEO, Havas Media Group, India and South Asia
All about: SMS votes vs. new alternatives
Text messages that delivered votes and revenue aren’t growing, finds Ananya Saha
Double Standards: Should ads cover increasing TV content cost?
Sunil Punjabi (SP), business head, AXN India Networks, and Anita Nayyar (AN), CEO, Havas Media Group, India and South Asia, tell Ananya Saha the way forward for monetising expensive content
Thums Up attempts to steal the thunder this Durga Puja
Q&A with Debabrata Mukherjee, VP – marketing and commercial, Coca-Cola India, on Thums Up’s ‘Amader Pujo’ campaign
‘Asia is creating its own strategic thinking and best practices’
Q&A with Edward Pank, MD, Warc Asia
NBA mulls next step on 10+2 ad cap post TDSAT dismissal of appeal
‘Rate increases will be relatively muted compared to what was expected earlier’: Ashish Bhasin, Aegis Media
‘Tracking optimisation is a global need’
Q&A with Madan Sanglikar, co-founder and MD, ad2c
Growing, with profitable customer acquisitions...
Manu Kumar Jain, co-founder and MD, Jabong, speaks to Ananya Saha about the company’s growth, challenges, plans and more. Edited excerpts.
Double standards: Digital media: Better for response than branding?
Ashok Lalla, global head - digital marketing, Infosys, and Somprabh Singh, marketing head - Titan, tell Ananya Saha that digital can lend itself to brand building too.
‘We see the regional market growing faster than the national market’
Q&A with Alok Agrawal, CEO, Zee Media Corporation, on the new look, content revamp, regional expansion and more
NDTV Good Times repositions, says #LiveYoung
Programming changes to reflect quest to be ‘India’s youngest lifestyle channel’
‘Look Inside’: A platform to tell stories
Q&A with Intel’s Anuj Dua and Sandeep Aurora
All about: Bollywood-based gaming
Are Bollywood-based games used more as promotional tools? Ananya Saha reports
‘We are more focussed on airing content in India and from India than generating revenues’
Marc Saikali, director, France 24, on the international news channel’s India launch
‘We talk to youth in their own parlance’
Q&A with Vishal Vyas, GM - marketing, Skore Condoms
Double standards: Why aren’t brand videos riding the viral waves?
Psy, Kolaveri, etc. took the virtual world by storm. Can brand virals be as powerful? If not, why not? Ananya Saha asks Prashanth Challapalli and Samar Singh Sheikhawat.
‘Social buzz definitely leads to more engagement with (TV) viewers’
Q&A with Star India's Pallavi Tibrewal on an online game developed by Grey for the ‘Life of Pi’ premiere, role of digital initiatives, and monetising social buzz
Spikes 2013: 'Emotion leads to action while reason leads to conclusion'
Andy Wilson, head of strategy, BBDO Asia Pacific, presented the case for triggering emotional response through creativity
Spikes 2013: Changing consumer behaviour, with consistent brand behaviour and heuristics
Guy Hearn, chief innovation officer, Asia Pacific, Omnicom Media Group, underlined that consumers find it easier to remember brand stories than brand attributes
Spikes 2013: ‘Media disruption would have to move towards business disruption’
Rey Inamoto, chief creative officer and vice-president, AKQA, said that business ideas from the least expected players and angles would disrupt brands faster than advertising can save it
Spikes 2013: ‘Advertising skills can do more in other fields; we should exploit that’
Morihoko Hasebe, ECD, Hakuhodo, and Kentaro Kimura, co-CEO and ECD, Hakuhodo Kettle, revealed scope for agencies beyond the tried and tested
Spikes 2013: ‘Forge a culture where everyone is creative’
Ogilvy's Tham Khai Meng urged creative agencies to lure consumers in ‘stealth mode’ like a ‘Trojan Horse’ for maximum impact
Spikes 2013: 'Every visual story by millennials is designed for reaction'
Visual engagement meets a number of uniquely millennial needs, said Emma Montogomery, Starcom MediaVest Group
Double standards: How should print players chart their digital paths?
Ananya Saha caught up with BCCL’s Arunabh Das Sharma and INMA’s Earl J Wilkinson to know how print media should play the digital game.
All about: Crowdsourced ads in India
Ananya Saha explores if the crowd platform is the next big thing for advertising
Spikes 2013: ‘Never apologise that social responsibility drives profit for your brands’
Lowe and Partners’ Tony Wright and Unilever’s Samir Singh underlined how social missions are best integrated into business models
MMGB: Johnnie Walker’s ‘Message from the future’ - Keep walking
Watch the film created by BBH here
'Response to Publicis-Omnicom merger is to do what we are doing, but doing it fast': Sir Martin Sorrell
'India toughest BRIC market, but we remain bullish about it in the long term', says the WPP chief executive
Star Plus attempts ‘disruption’ route to take Mahabharata to India
20 pc of project cost for marketing; initiatives range from mobile museums to apps targeting youth and OOH innovations
Profile: Growing together, sans baggage and the silos
Narayan Devanathan, EVP, national planning head, Dentsu India Group, talks Ananya Saha through his ad journey
Viewership ratings deadlock ends, broadcasters to revert to weekly TAM data: Sources
ISA, AAAI and IBF said to have agreed to work basis 'confidential' weekly ratings in absolute numbers, to be released from 25 July
‘It is important to us that we are integrated’: Keith Smith
Q&A with the president – International, TBWA Worldwide, as Indian digital acquisition Magnon (now Magnon\TBWA) turns 13
TV measurement: Advertisers cancel ROs to channels that moved to monthly data
FMCG majors among advertisers who have reacted; solution expected soon to end no-win situation
HT Mobile Solutions looks to ‘Build, Partner and Buy’ for growth
Announces acquisition of social media specialist Webitude; to combine power of mobile and social under umbrella brand ‘Digital Quotient’