Pfizer moves creative from IPG to Publicis after just 10 months
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
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Omnicom consolidates creative agencies globally under Omnicom Advertising Group
EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.
Omnicom Media Group drives away with most of Uber’s global media business
The six month review concluded with Omnicom’s media network picking up the USD 600 million business in North America, Europe and Latin America
IPG declines 1.7% in Q2 as tech pullback drags revenue
The holding company’s organic net revenue suffered as tech clients 'weighed significantly' on growth and digital agencies continued to underperform
Omnicom’s John Wren: AI cannot replace human 'inspiration and genius'
The holding company CEO spoke to investors about recent AI investments during its second quarter earnings call, in which it reported 3.4% organic growth
Under Armour names OMD global media AOR
The sportswear brand’s account was previously held by Publicis Media
Alex Lubar named global CEO at DDB Worldwide
EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role
How brands are responding to the Israel-Gaza war
Global companies are suspending operations in Israel and asking employees to work from home as they express support for teams in the region and Jewish colleagues around the globe. The complexity of the situation leaves business leaders and marketers again walking a geopolitical tightrope
Amid AI craze, Publicis says ‘we did it first’ in cheeky campaign in Cannes
As agencies and holding companies scramble to build generative AI products, Publicis is celebrating Marcel’s 6th birthday on the Croisette
IPG declines in 2023, targets flat 2024 as last year’s challenges continue
Asia-Pacific led Q4 revenue declines due to dips in China and Japan. CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year
Omnicom meets 2023 guidance, eyes investments in AI
CEO John Wren resists pegging a number to Omnicom’s AI investment after a series of announcements from his peers
PHD retains HP’s global media account
The retention continues a relationship that began in 2009
Devika Bulchandani aims to inject a shot of vitality into Ogilvy
Bulchandani shares her global vision for the iconic WPP agency and her perspectives on talent, creativity, diversity and the agency business
Preeya Vyas joins Wunderman Thompson as first global chief experience officer
Vyas will articulate and lead the agency’s global customer experience offer by working with disciplines across the group
Global creatives reflect on legend Dan Wieden’s influence
Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old
How should marketers approach the Qatar World Cup?
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event
The industry’s two-faced stance on climate change
Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients
Andy Main to leave Ogilvy as Devika Bulchandani takes over as global CEO
Main joined Ogilvy from Deloitte Digital in 2020 and oversaw a transformation of the network; longtime McCann vet Bulchandani steps into his shoes
Digital agencies weigh on IPG’s 2023 growth forecast
Despite strong 7% y-o-y organic growth in 2022, Interpublic Group expects softness at agencies including R/GA and Huge to drag on 2023 performance
Omnicom grew nearly double-digits in 2022, but 2023 outlook is cautious
The holding company is seeing tailwinds from e-commerce, healthcare and media but remains cautious in its 2023 outlook
Publicis takes Working with Cancer pledge to the Super Bowl
The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII
Publicis Groupe CEO Arthur Sadoun: ‘Our transformation is complete’
Sadoun talks through the holding company’s strong Q1 2023 results and gives insight into his strategy for the business, talent and more
Omnicom’s John Wren on the future of work, the business and succession plans
Wren spoke with Campaign US about recent changes to Omnicom’s office return policy, his outlook on the business for the second half of the year and his vision for Omnicom’s future
Omnicom grows 5.2% organically in Q1 but caution abounds
CEO John Wren spoke about economic uncertainty related to rising interest rates and shared more about the group’s RTO plans
Nike splits US$1 billion media account between PMG and Initiative
PMG takes North America and Initiative takes the international integrated planning and buying business, wrapping up the largest global media review the footwear brand has run in a decade
IPG organic growth slows in Q2 but remains strong over Covid period
Q2 earnings dropped just after news of a new leadership team at McCann Worldgroup
Omnicom grows organically in Q2, but revenue remains flat
Growth projections slow as the holding company remains cautious in an unpredictable macroeconomic environment
Nielsen One Ads makes its debut, with support from ad buyers
Ad buyers are generally supportive of Nielsen’s attempt to overhaul its measurement systems but are still building towards a world with multiple currency providers
Global forecast: The impact of the energy crisis on adland
Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession
WPP wins majority of $4 billion Coca-Cola business
Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets
YouTube 'slightly impacted' by iOS 14.5 changes
Alphabet revenues still soared 41% to $65 billion in Q3
S4 unites MediaMonks and MightyHive under new brand: Media.Monks
Media.Monks will offer clients one front door to walk in with flexibility to tap into capabilities and subject matter experts across the group
Spotify’s podcast ad revenue skyrocketed 627% in Q2
Demand for podcasts is high on the platform as it opens up programmatic inventory and inks exclusive deals with big names
Ogilvy’s Devika Bulchandani on managing through change
The global chair of advertising and North America CEO talks about her first few months at the WPP firm after 25 years at McCann
Carolyn Everson is leaving Facebook
The global ad chief departs after a decade with the company
Bayer kicks off $800 million global media review
WPP’s Mediacom held a majority of the account, along with PHD in certain markets
Omnicom organic revenues rise 11.5% in Q3
The holding company projects 9% growth for 2021 and is preparing its return to the office
Remembering David Kennedy: Adland legend passes at 82
The Wieden+Kennedy co-founder’s legacy has profoundly impacted adland and creativity
Ben Williams joins TBWA Worldwide as global chief creative experience officer
The longtime RGA global experience chief joins TBWA to merge creativity and experience
McCann Worldgroup, MRM add chief growth officers
Marcy Samet was promoted to global chief growth and development officer of McCann Worldgroup, and Maggie Connors joined MRM as global chief growth officer
Cannes Lions 2021: AB InBev’s Richard Oppy on the brewer’s award-winning work
AB InBev’s 'Contract for change' for Michelob Ultra, scooped up multiple Gold Lions and a Grand Prix for PR
WPP fined $19 million by SEC over accounting and bribery claims
In India, a WPP subsidiary repeatedly bribed government officials in return for an advertising contract
IPG posts nearly 20% growth in Q2 as economy rebounds
The holding company revised its full year growth expectations upwards
Q2 earnings: Omnicom grows 24% organically off pandemic dip
Organic growth rose double digits across disciplines and regions, but will taper off as year-over-year comps weaken
Publicis Groupe acquires CitrusAd as the retail media space heats up
The retail media platform will live under Epsilon
Martin Sorrell: Flexible work 'will be more permanent than people think'
Sorrell deep-dives on the state of MediaMonks’ business, looks to Latin America for creative excellence and embraces more flexible, hybrid work
On the ground at CES: less noise, more focus
With mass cancellations ahead of CES 2022, the scaled down conference is more focused and productive, attendees say
Wunderman Thompson hires Josh Loebner as global head of inclusive design
The agency is doubling down on inclusive design as clients look to create more accessible solutions for consumers
IPG earnings boosted by media, data, tech offerings
The holding company posted 11.9% organic growth in 2021, with Asia Pacific growing 9.7% organically
Omnicom grew 10.2% in 2021 as pandemic impacts receded
Precision marketing now accounts for 8% of the holding company’s revenue as clients’ digital transformation needs grow
BBDO's global CEO on lessons learned from remote training
After implementing a global remote training programme with Facebook and Google last year, BBDO's Andrew Robertson talks about successfully applying learnings to client campaigns
R3 New Business League: Global reviews increased by 53% in 2021
WPP ranked top of the creative and media New Business League tables globally
War in Ukraine impacts Omnicom revenue, operating profit in Q2
The holding company still posted nearly 12% organic growth in the quarter
Making global advertising’s talent pipeline open to all
In the second part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising
Profit vs purpose: Advertising’s balancing act
In the first part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
IPG suspends operations in Russia
CEO Philippe Krakowsky cited failed ceasefire talks and escalating attacks on civilians
Alex Lopez on redefining McCann Worldgroup's client work
The longtime Nike executime, now global chief creative officer and president at McCann Worldgroup, speaks about his first 100 days on the job
MediaLink pulls the plug on CES 2022
Major brands, agencies and tech companies have cancelled their in-person attendance in the past 48 hours due to fear over the Omicron variant
Microsoft to acquire AT&T’s Xandr
The sale marks the end of AT&T’s venture in the content and advertising business
Nike set to kick off $1 billion global media review
All of the major holding companies are invited to pitch
Publicis to let employees work abroad for six weeks every year
'Work Your World' is an initiative that allows Publicis employees to work from another city where the company has an office for up to six weeks every year
Dentsu's iProspect wins Gucci owner Kering's global media account
Review kicked off in July, as reported by Campaign US, with incumbent Zenith understood to be defending the business
Google consolidates global media account with WPP's Essence without a pitch
The tech giant has worked with Essence for years, but Omnicom Media Group has handled offline media
DDB reveals global 'Unexpected Works' repositioning
The global network revealed the new positioning on a billboard in a sheep farm in New Zealand
VMLY&R boss Jon Cook opens up on DE&I
The global CEO of the WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design
IPG returns to growth globally, with 3.4% lift in Apac
While it was flat in the US, the holding company saw increases in every other region as clients showed more optimism
Privacy wars heat up on Apple and Facebook earnings calls
Facebook says the update will start impacting its business in Q2
WPP refuses to pay final long-term bonuses to ex-CEO Sorrell in new clash
Agency giant claimed Sorrell was responsible for “disclosure of confidential information” to the media
WPP launches global data consultancy Choreograph
The new GroupM company will pull data and technology resources from across the holding company to create privacy-focused solutions for clients
The three factors driving Google’s cookie delay
Regulatory pressures, lack of industry enthusiasm and potential cost hits continue to delay the inevitable
Facebook puts $750 million global media account up for review
Mindshare and Dentsu are the incumbents
Why Omnicom Media Group is separating ‘activation’ from ‘investment’
The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge
Ogilvy nabs Absolut global creative account from BBH
The creative agency will lead global strategic and creative duties for the Pernod Ricard brand
Google shatters hopes of replacing cookies with independent identifiers
The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech
Ogilvy hires Steve Soechtig to lead global experience practice
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025
McCann Worldgroup’s Rob Reilly to join WPP as global CCO
WPP is recommitting to creativity with the new hire
McCann names Chris Macdonald CEO and chair, Harjot Singh global CSO
McCann Worldgroup CEO Bill Kolb said the moves are about bolstering the strength of the integrated agency’s individual brands
S4 Capital picks up performance agency Metric Theory, integrated agency Decoded
Metric Theory will merge with MightyHive and Decoded will merge with MediaMonks
Omnicom organic revenues slide 1.8% in Q1
But the holding company rebounded after a 9.6% organic year-over-year growth decline in Q4 last year
Twitter: Performance is our ‘number one’ focus in 2021
The social media platform is doubling down on direct response advertisers
Mars named vice chair of Unstereotype Alliance
The alliance aims to eradicate harmful stereotypes in advertising and marketing
Omnicom organic growth declines 9.6% in Q4
Revenues for 2020 were down almost 12% globally after a tough year
News Corp strikes historic deal with Google to get paid for news
The longtime Google antagonist has inked a deal for “significant payments” from the tech giant for articles in the Google News Showcase
IPG organic revenue down 4.8% in 2020, but it expects 2021 bounce back
Q4 revenue's dip was slightly steeper than Q3 due to a heavy reliance on project revenue. Asia recorded the steepest decline in organic revenue in the quarter, down 17.4% year-on-year
Budweiser to sit out Super Bowl to support vaccine awareness campaign
The beverage giant will forgo a big game spot for the first time in 37 years
Cannes Lions responds to DE&I controversy
The organisation formally apologised to former dean Abraham Abbi Asefaw and committed to further improvements
FCB Global taps Omnicom vet Tina Allan for new data science role
Allan will unite the network’s data science capabilities globally
Philips wraps global review, picks Omnicom for creative, media and comms
One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account
Reddit launches in-house agency to help brands tap into communities
KarmaLab will offer workshops and insights for brands from Reddit users
$3.3 billion Unilever media pitch wraps, WPP retains largest remit
The incumbent retained the account in major markets
GroupM creates two global platform-oversight roles
The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce
Omnicom ends voluntary pay cuts as Q3 results improve
Publicis and WPP have already phased out pay cuts.
Philippe Krakowsky to succeed Michael Roth as IPG CEO
Krakowsky will take the helm effective January 1 and Roth will move into the executive chairman role
Mindshare elevates Adam Gerhart to global CEO
Gerhart will replace Nick Emery, who was ousted in October for inappropriate behaviour
Coca-Cola kicks off $4 billion global creative and media review
The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio
McCann global CSO Suzanne Powers promoted to global president
Powers will remain in her role as global chief strategy officer while taking on the expanded president title
Visa picks Wieden + Kennedy for creative, Publicis Groupe for production
The announcement caps off a $200 million creative review kicked off in July
Do agency brands matter anymore?
The question is especially relevant after recent mergers at WPP and Dentsu
Devika Bulchandani to join Ogilvy as global chair of advertising
Bulchandani moves from McCann where she was since 1997
McCann’s Harris Diamond on agencies: “We make ideas, and keep those ideas alive”
The McCann Worldgroup chairman and CEO announced his retirement last month
JPMorgan Chase consolidates global media account with WPP and Dentsu
The review kicked off in late September
Harris Diamond to retire from McCann Worldgroup
The longtime chairman will be replaced by Bill Kolb at the end of the year.
Havas Media Group launches global e-commerce practice
The group, called Havas Market, will help clients navigate the evolving path to purchase.
Wunderman Thompson hires Ezinne Okoro as global diversity chief
The former Viacom and H&M exec will shape the global WPP agency’s approach to diversity, equity and inclusion across 90 markets
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC