Campaign India

Apple regains crown as world's most valuable brand as Facebook value sinks

Apple has beaten Google to return to the top, with Amazon in third place.

BlackBerry pledges 'you can count on us' in emotional open letter to customers

In open letter published in newspapers in nine countries, says, ‘You can continue to count on BlackBerry’

UK Government ups investment in 'GREAT' campaign by 50%

The UK Government will increase investment in its overseas marketing campaign over the next three years, targeting emerging markets including India

Brands must commit to 'real-time' marketing for World Cup success, says Coke

Coke’s head of assets and experiential Paul Dwan warned that technology will be ‘the difference’ between the 2014 World Cup and the last one

Coke anti-obesity campaign says 'Live like Grandpa did'

Coca-Cola is encouraging UK consumers to live more like their grandparents, as part of its continued anti-obesity marketing drive.

M&S boss Marc Bolland: 'The brand is bigger than the company'

Marks & Spencer chief executive Marc Bolland has defended the brand after it recently reported disappointing sales, insisting it is "on a journey" to success.

Beware buzzwords and trust your gut instinct, say senior Burberry, RSA, Visa marketers

Marketers must be wary of buzzword "obsessions" and learn to trust their "gut" instinct, according to a panel of marketers speaking at Advertising Week Europe.

Five lessons in brand management from the rise, fall and revival of Doctor Who

Lessons for marketers from the BBC science fiction show’s enduring brand popularity, for 50 years.

MMGB 2: Honda shows us 'an impossible made possible'

Things are not all they seem in Honda's latest TV ad, as the viewer is shown a range of illusions featuring the brand's new CR-V 1.6 i-DTEC diesel model.

Brands in Turkey fall silent on Twitter in wake of PM's vow to 'wipe out' network

Brands operating in Turkey, including Coca-Cola, Samsung and Starbucks, have fallen silent on Twitter in the wake of Turkish Prime Minister Recep Tayyip Erdogan's vow to "wipe out" the social network.

Unilever set to cut global marketing headcount by 12%

The effort is to reduce business costs amid slowing growth in emerging markets.

Cannes 2013: 'Dumb Ways to Die': the story behind a global marketing phenomenon

Chloe Alsop, marketing manager, Metro Trains, Melbourne speaks on the runaway success of its "Dumb ways to die" campaign

Jaguar Land Rover appoints Phil Popham to oversee new unified marketing structure

Announces overhaul of marketing leadership, as it looks to "maximise" growth opportunities in key markets.

Why Land Rover is boosting its investment in experience marketing

Q&A with Mark Cameron, global brand experience director, Land Rover

FIFA issues World Cup warning to 'free-riding' brands

Official sponsors of the World Cup in Brazil this June include Budweiser, McDonald’s, Johnson & Johnson and Castrol

Dulux owner AkzoNobel appoints MediaCom to global account

The five-month pitch covered the company’s largest markets, including China, Indonesia and India.

Bing reveals new logo as it seeks to shake off search tag

Hot on the heels of rebrands at YouTube and Yahoo, Microsoft's Bing has been become the latest digital brand to undergo a visual identity overhaul.

Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital

Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".

DMA UK addresses consumer privacy concerns with five-step data code of practice

Follows 18-month consultation process with industry stakeholders, including regulators and Government

Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message

Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.

M&S faces revolt over Muslim staff exemption rules

A London store’s decision to allow Muslim staff not to serve products such as pork and alcohol has sparked a social media debate.

Coke kicks off 'big year' with healthy-living World Cup message

Brand to leverage World Cup sponsorship to push global sustainability campaign, encouraging consumers to live healthier and more active lifestyles

Bacardi celebrates 'untameable' spirit with global marketing campaign

Bacardi is rolling out a new marketing strategy, focusing on the brand's "irrepressible spirit" and its 150-year history going back to 19th Century Cuba.

MMGB: Listerine unveils interactive YouTube videos

Listerine, the Johnson & Johnson-owned oral healthcare brand, has rolled out what it claims are the first YouTube brand videos to allow users to personalise content.

Bacardi creates graphic novel to showcase brand 'attitude'

Watch the campaign conceptualised by Citizen here

Publicis picks Microsoft to build AI platform Marcel

The tool will be unveiled at the group’s Viva Technology event in Paris in May.

Ministry of tourism working on "repair" campaign

The India Tourist Board is gearing up for an emergency marketing campaign in UK to convince British tourists it is safe to visit the country in the wake of the terrorist attacks on Mumbai.It has been confirmed that tourist board representatives are in talks with the Ministry of Tourism in India about the launch of a campaign as soon as possible. The ads will attempt to persuade travellers not to cancel trips to India.

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