Aditi Anand

Opinion: How masculine can a masculine brand be?

Opinion: How masculine can a masculine brand be?

Can masculine brands dare to advertise their masculinity, today? If so, how far can they stretch it?

Blog: Sepia-toned influence - a note on nostalgia in marketing

Blog: Sepia-toned influence - a note on nostalgia in marketing

The author explains why nostalgia is a win win for marketers

Opinion: The pot of Gold at the end of the rainbow

Opinion: The pot of Gold at the end of the rainbow

The author believes that supporting the LGBTQI can support the country's economy