Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign
Is imitation really the best form of flattery?
Choose Campaign site
Trending:
Cheil creates chatbot to communicate with dogs
The agency teamed up with pet company Woorian to enable dog-owners to understand their dogs’ body language
Ariel extends #ShareTheLoad with the spotlight on unseen labour
The film sheds light on unequal labour at home during this hosting season
Samsung’s new fridge ad is one for the obsessionists
In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad
Ncell Axiata recites a poem for progress in Nepal
Launches a campaign by ADA, Sun and Outreach Nepal
Apple debuts 2022 Chinese New Year film (clear some time on your schedule)
The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones
What if normal people acted like agencies trying to win awards?
A satire by creative agency Zulu Alpha Kilo shows how real people react to the idea of setting up fake situations in order to film them and win awards
Jackie Chan does his own stunts for Shopee
The action legend doesn't break any bones in his newest film, but he does dance in a silly way that delights our pal Ad Nut, who has a soft spot for Shopee's over-the-top, orange-drenched ads.
Bending it like Beckham and living healthier, better, longer lives
AIA brings footballer David Beckham and club Tottenham Hotspurs together in a purpose-driven campaign that will give them—and us—answers to nagging wellness questions.
Don't be a Stranger spoiler
What do Stranger Things Season 3 and Singapore's authorised Mercedes-Benz dealer have in common? Spoiler alert... a BBDO campaign.
Red Chief gives petty criminals the boot
Watch the film conceptualised by ADK Fortune here
Ayushmann Khuranna and Titan EyePlus engage with a Malayalee in Madurai
Watch the film conceptualised by Ogilvy here
Playstation airdrops game characters in global spot for on-demand service
THE WORK: 'Playstation Now' by Adam&EveDDB for Sony Playstation.
You can see why Oppo would delete these painfully bad ads
The question is why they were ever made, let alone posted, in the first place.
Van Heusen uses Parkour artist Chase Armitage to come out flying
Watch the film conceptualised by Famous Innovations here
When the furniture becomes the bridegroom
Watch the films conceptualised by The Co Integrated here
This Peruvian shaman will bless your One Show entries
THE WORK: 'Cleofe The Shaman' for The One Club by Lanfranco & Cordova, New York and Lima.
Chong the Nomad 'plays' an A350 for Singapore Airlines
In work from TBWA Singapore, the musical artist creates an original track from sounds recorded aboard the aircraft that will fly SIA's new Singapore to Seattle route.
At your Kerovit's end
This film by Crayons Advertising shows Anushka Sharma as a cop raid a bathroom.
Weekend Watch: Tiger Beer asks Singapore to remember the times before the good times
Tiger Beer pays homage to 'The Day Before National Day' in a new campaign by The Lab.
Underwear maker wants you to join the fight against glo-ball warming
Bonds’ latest effort to promote new men’s undies is another silly, innuendo-laden winner.
Selling face wash? Use a couple of slappers
Pond’s Men Indonesia wants to rethink 'butch' advertising, and offers a slightly odd alternative.
Mindshare and GSK help to brush up on oral health in India
New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.
Weekend Watch: The fresh smell of..sweaty underpants?
This gardening brand's commercial really stinks.
The 'Tough Turban': Protective headwear for Sikh motorcyclists
A turban that looks and feels like fabric but provides some level of impact protection is not only a cool design case study but also a great example of making something for a community—rather than just marketing to it
Cathay Pacific tries to give vaccination rates a shot in the arm
The airline encourages staff and Hong Kong people to get their jabs so they can get flying again
'Go ahead, drink and drive' urges Heineken
Publicis Singapore campaign puts beer fridges in parking lots. What could possibly go wrong?
Weekend Watch: Dear client, thank you for cancelling our work
Wunderman Thompson's Thailand ECD was bummed that a huge campaign for TCP Group got pulled due to the pandemic. Until he looked into what else the client has been up to.
MMGB: The real reason the Mona Lisa is smiling?
It's because of a "windless" air conditioner, according to this ad for Midea by F5 Shanghai.
Australian Open 'rebrands' with important message
Event makes a minor copyediting change to address a "national need".
'Award bait' season is upon us again
Our pal Ad Nut once again collects suspiciously purpose-driven campaigns from around the world that for some reason tend to show up at this time of the year. So far, most of them aren't terrible and some look promising
Weekend Watch: 71 Christmas ads
Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.
Ode to female pleasure gets a lift from Serena Williams' serenade
Watch the teaser conceptualised by JWT Sydney here
Auto website promises everyone their own personal car commercial (yes, everyone)
Carsales claims its clever campaign by CHE Proximity and Guilty can deliver up to 1.2 trillion unique ads for second-hand cars.
Bose campaign tries to show great sound
Watch the film conceptualised by Grey Singapore here
In this campaign, there are literally no excuses for abuse
Perpetrators and victims try to explain away abusive behaviour, but this Australian campaign for a non-profit organisation won't let them.
MMGB: Pantene - Look at these beautiful humans
Watch the film conceptualised by GREYnJ United
Weekend Watch: Nike shows a glimpse of the footballing future
Watch the ad film conceptualised by Wieden + Kennedy Shanghai
World For All targets discrimination against local pets
'Made in India' breeds of cats and dogs plead for some love in a campaign for an animal adoption outfit in Mumbai, in a campaign by Tonic Worldwide.
L’Oréal's latest work with Aishwarya Rai Bachchan calls out the like economy
All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.
Luminous spreads Diwali joy, one watt at a time
There's something about festive advertising that takes Ad Nut from its usual cynical, steely self to a teary-eyed, sentimental sap in a matter of minutes
From pressure to triumph, Nike celebrates girl power in new campaign
Redefine perfection, embrace individuality and inspire greatness—Nike's vision for International Day of the Girl Child via W+K Tokyo
Watch 25 fun Hyundai ads in just over four minutes
An enjoyable series of #4SecondReviews for the Hyundai Venue by AnalogFolk features a bevy of odd creatures and characters, including Corey Feldman, but is tragically lacking in squirrels.
Drink more SugarFizz! (Or maybe don't)
A soda alternative called Remedy seeks to distinguish itself by subverting soda-ad conventions, in a fun campaign by AJF GrowthOps.
You can't stay mad if your mouth is stuffed with Mini Oreos
That's just science, as this fun ad by FCB Jakarta proves.
I see a Kia and I want to paint it black
THE WORK: 'Sorento Black Pack Edition' for Kia by Innocean Australia.
Watch these cat videos right meow
Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.
How about adding some tears to your Christmas cooking?
Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.
Your hairdresser-slash-therapist will see you now
Women get not only a new look but also a new outlook on their failing relationships when they visit Pantene's 'Breakup salon' in a campaign by Grey Group Hong Kong.
You've goat to watch these Subaru ads; they're not baaaaad
THE WORK: 'GOOAT' for Subaru by Zulu Alpha Kilo.
Domuts: They're donuts, but for dogs
THE WORK: 'ABN Rescue' for CGU Insurance by The Monkeys.
All you need is some good-looking people to advertise sunglasses
The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.
See what KFC's 'cursed colonels' were up to last night
Ogilvy Sydney campaign sent out spooky tricks along with treats by KFC delivery.
Try to resist these toothpaste love stories from the Philippines
THE WORK: 'Make your move' for CloseUp Philippines by MullenLowe Philippines.
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.