ZenithOptimedia has formed an alliance with Percept/H to handle media duties for a part of Toyota India's vehicle range.
The agency's Bengaluru office will handle the media duties of all the brands that Percept/H works on. This includes the Innova, Corolla Altis, Fortuner, Camry Hybrid, Prado, Land Cruiser and Prius. This development followed a multi-agency pitch.
Hari Krishnan, managing director, ZenithOptimedia, said, “It is a matter of pride for us to collaborate with Percept/H for Toyota media requirements. The competitive nature of the market calls for innovative media approach. By deploying our Live ROI tools we will amplify Toyota’s communication and support their powerful launch and growth plans in India.”
Toyota India cars include the Etios, Etios Liva and Etios Cross, which are handled by the Dentsu Aegis Network.