Campaign India Team
Apr 11, 2016

ZO partners Percept/H to handle part of Toyota India's media duties

Development follows multi-agency pitch

ZO partners Percept/H to handle part of Toyota India's media duties
ZenithOptimedia has formed an alliance with Percept/H to handle media duties for a part of Toyota India's vehicle range. 
The agency's Bengaluru office will handle the media duties of all the brands that Percept/H works on. This includes the Innova, Corolla Altis, Fortuner, Camry Hybrid, Prado, Land Cruiser and Prius. This development followed a multi-agency pitch.
Hari Krishnan, managing director, ZenithOptimedia, said, “It is a matter of pride for us to collaborate with Percept/H for Toyota media requirements. The competitive nature of the market calls for innovative media approach. By deploying our Live ROI tools we will amplify Toyota’s communication and support their powerful launch and growth plans in India.”
Toyota India cars include the Etios, Etios Liva and Etios Cross, which are handled by the Dentsu Aegis Network.


Campaign India

Related Articles

Just Published

12 hours ago

Asian Paints shows new safety standards with nosy ...

Watch the film conceptualised by Ogilvy here

15 hours ago

Door-to-door delivery of newspapers can resume in ...

In his address to the state about 'Mission Begin Again', Uddhav Thackeray gave the green light to delivery of newspapers in residential areas

17 hours ago

Campaign Connect starts tomorrow

Don't miss your chance to hear from top CMOs from Unilever, Mastercard, Burger King, Axa, DBS and agency leaders like Arthur Sadoun, Sir Martin Sorrell, Gary Vaynerchuk and more. Full agenda inside.