ZenithOptimedia Group has bagged the lucrative media planning and buying account of the Videocon Group following a multi-agency pitch.
The account, estimated to be close to Rs 200 crore, includes all of Videocon’s existing businesses, franchises as well as new projects. Videocon’s in-house media agency, Confidence, was looking after its media duties prior to this.
“The group is looking to expand in a big way and thus, felt the need to bring in a professional, integrated media agency on board,” said Satyajit Sen, MD (North), ZenithOptimedia. “The account will be handled out of our Gurgaon office.”
ZenithOptimedia lands Videocon media brief
ZenithOptimedia Group has bagged the lucrative media planning and buying account of the Videocon Group following a multi-agency pitch.The account, estimated to be close to Rs 200 crore, includes all of Videocon’s existing businesses, franchises as well as new projects. Videocon’s in-house media agency, Confidence, was looking after its media duties prior to this.
