From ‘Live ROI’, the positioning ZO took in 2003, the agency has rebranded itself after nine years to be in sync with an increasingly complex and highly fragmented media landscape that has enabled the consumers to interact and engage with brands in numerous ways. With ‘Live ROI’ the agency aims to deliver state-of-the-art data analytics and innovative ROI solutions for its clients in real time.
Said Steve King, global chief executive officer for ZenithOptimedia Group, “Consumers increasingly live their lives in a digital world in which traditional ROI techniques no longer deliver everything our clients need. Live ROI does. It takes ROI to the next level and ensures a real time approach that identifies how and where budgets can be invested to deliver the best returns. Over the past two years we have put Live ROI through the most demanding tests and it is the most comprehensive and future facing approach available to clients.”
The new positioning will be supported with cutting-edge software processes and development programs, including Touchpoints ROI Tracker, Social Tools, Adforecast.com, Open and Live Academy.
The new strategic positioning has been translated into a corporate identity rebrand that recently rolled out across all 250 offices worldwide, encompassing all ZenithOptimedia Group companies.