ZenithOptimedia India has brought in Hari Krishnan as managing director. Krishnan will be based in Gurgaon and joins the agency from Cheil Worldwide SW Asia, he was COO.
Anupriya Acharya, group CEO, ZenithOptimedia, said, "Hari's appointment is in line with our strategic choice of getting diverse talent on board to accelerate our transformation agenda. The market and marketers are fast evolving to keep up with the convergence in the marketplace and the changing, more complex, consumer journeys. We have excellent specialist capabilities across media, research, data and analytics, content, experiential, performance marketing and the like. Hari's rich experience in brands and integrating different verticals will add immense value to our clients and the group that comprises ZenithOptimedia, Performics, Resultrix, Newcast and Ninah"
Krishnan added, "This is indeed an exciting opportunity. Consumer journey is ever-evolving and brands are getting challenged on an hourly basis. ZO is right now at a place where the next level of possibility is being invented. Not many agencies take bold steps like this and I am glad to work among people who are embracing new thinking, new perspectives and new ideas."
In a career spanning 22 years, Krishnan has also worked with Bates, Ogilvy, Grey and JWT.