Zenith has bagged the media duties of Bombay Dyeing. The mandate includes digital and social for the home furnishing player.
Michael Nadar, head of marketing, Bombay Dyeing, said, “We were looking for an agency that scores on both ambition and agility. An agency that gives quick turnaround and can pre-empt the changes ahead. Zenith understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology, content and analytics makes them the right partner for us. We look forward to a long and fulfilling partnership with them.”
Tanmay Mohanty, group CEO, Zenith, said, “Bombay Dyeing needs no introduction. It is more than a century old brand and one that has stood the test of time and successfully maintained the lead. They have experimented and innovated and stayed ahead of the curve. It is a great opportunity for us to put forward our strategic thinking, integrated solutions and drive on RoI for Bombay Dyeing’s investments. India’s retail industry is poised for significant growth and consumer sentiment is buoyant. It is opportune timing to be partnering with them.”
Bombay Dyeing, part of the Wadia Group, has over 230 retail stores in India.