Junglee Games has appointed Zenith Optimedia to handle its media duties. The account has been won following a multi-agency pitch. The mandate covers the brand's media planning, advisory and buying across print, TV, digital and OOH.
Hari Krishnan, managing director, Zenith Optimedia, said, "This is a significant win for ZO with the tech and mobile sector gaining momentum in the overall advertising space. It is indeed a matter of pride for us to be partnering with Junglee Games."
Satya Mahapatra, CMO, Junglee Games, commented, "We are glad to partner with ZenithOptimedia who have demonstrated excellent understanding of the iternet and mobile audiences. I am sure this will go long-way in the success of our brands."
A ‘high-intensity multimedia campaign’ will break in February 2015, informed an official statement from the agency.