Zenith India has announced the appointment of Priyanka Kapur as vice president to lead its Nestlé business. Her mandate includes media planning, relationship-management and supervising the integrated offering for the client.
She moves from Lodestar UM, where she was connections lead for Coca-Cola.
Jai Lala, CEO, Zenith India, said, “I am delighted to have Priyanka on-board. Priyanka’s diverse work experience in the field of media and strategic approach towards the business will help provide impactful and effective solutions to our clients, in an evolving media landscape.”
Kapur said, “I am really excited about Zenith’s unique ROI plus and digital-first approach that delivers maximum business results for clients. Also, I am delighted to be part of Publicis Groupe and look forward to the PowerOfOne advantage.”
In a career spanning 18 years, she has also worked with NDTV and Balaji Telefilms.