Campaign India Team
Mar 16, 2022

Zenith bags Zoomcar's media mandate

The account was won following a multi-agency pitch

Zenith bags Zoomcar's media mandate
Zoomcar has appointed Zenith to handle its media mandate.
 
The account was won following a multi-agency pitch. Zenith's mandate is ROI driven, with data analytics as the centre. 
 
Nirmal NR, CEO, Zoomcar India, said, “We are happy to partner with Zenith to help bolster our marketing strategies in India. We look forward to a fruitful association and believe that the agency with its innovative ideas and inherent data analytics, media planning and buying knowledge will help with our business growth.” 
 
Jai Lala, CEO, Zenith India, said, “In a progressing market, we aim to give the best data analytics experience to our clients. We are delighted to have partnered with Zoomcar, the world's largest emerging market focused car sharing platform. Our ROI led strategic media approach will aid to company’s growth in India.”
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

9 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

11 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

12 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.