Zoomcar has appointed Zenith to handle its media mandate.
The account was won following a multi-agency pitch. Zenith's mandate is ROI driven, with data analytics as the centre.
Nirmal NR, CEO, Zoomcar India, said, “We are happy to partner with Zenith to help bolster our marketing strategies in India. We look forward to a fruitful association and believe that the agency with its innovative ideas and inherent data analytics, media planning and buying knowledge will help with our business growth.”
Jai Lala, CEO, Zenith India, said, “In a progressing market, we aim to give the best data analytics experience to our clients. We are delighted to have partnered with Zoomcar, the world's largest emerging market focused car sharing platform. Our ROI led strategic media approach will aid to company’s growth in India.”