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Channel [V] has tied up with Zapak.com for its new show, 'Bingo [V] Full On!!' Zapak has created a gaming site www.vfullon.zapak.com based on the show.The site includes games, contests, show's videos, tasks, bloopers, downloads etc. Gamers can also win Channel [V] merchandise. The users can also send in their stunt videos and get them flashed in 'Bingo [V] Book of Hatke Jhatke Records'.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.