Campaign India Team
Dec 04, 2008

Zapak creates gaming site for Channel [V]'s new show

Channel [V] has tied up with Zapak.com for its new show, 'Bingo [V] Full On!!' Zapak has created a gaming site www.vfullon.zapak.com based on the show.The site includes games, contests, show's videos, tasks, bloopers, downloads etc. Gamers can also win Channel [V] merchandise. The users can also send in their stunt videos and get them flashed in 'Bingo [V] Book of Hatke Jhatke Records'.

Zapak creates gaming site for Channel [V]'s new show

Channel [V] has tied up with Zapak.com for its new show, 'Bingo [V] Full On!!' Zapak has created a gaming site www.vfullon.zapak.com based on the show.

The site includes games, contests, show's videos, tasks, bloopers, downloads etc. Gamers can also win Channel [V] merchandise. The users can also send in their stunt videos and get them flashed in 'Bingo [V] Book of Hatke Jhatke Records'.

Saurabh Kanwar, vice president, content and communication said, "Gaming is the latest buzzword in the new age entertainment and [V] is committed to being in the youth space at all times. Zapak was the perfect fit for creating a gaming site for our new, crazy and whacky property – Bingo [V] Full On!!. The site has some cool stunts, contests, loads of team play to help the competing teams showcase their talents. We are certain that Pagalpanti League will be as exciting online as it has been on our channel."

Arun Mehra, chief marketing officer, Zapak Digital Entertainment said, "The younger generation today is hooked on to gaming. This is proved by the fact that Zapak.com has the largest youth community online with 6 million registered users in just 2 years of its inception. Channel [V] is targeting the same TG which resides on Zapak; therefore we feel that this association with them will be ideal for our gamers as it will offer them something new to look forward to."

Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.