Campaign India Team
Dec 04, 2008

Zapak creates gaming site for Channel [V]'s new show

Channel [V] has tied up with Zapak.com for its new show, 'Bingo [V] Full On!!' Zapak has created a gaming site www.vfullon.zapak.com based on the show.The site includes games, contests, show's videos, tasks, bloopers, downloads etc. Gamers can also win Channel [V] merchandise. The users can also send in their stunt videos and get them flashed in 'Bingo [V] Book of Hatke Jhatke Records'.

Zapak creates gaming site for Channel [V]'s new show

Channel [V] has tied up with Zapak.com for its new show, 'Bingo [V] Full On!!' Zapak has created a gaming site www.vfullon.zapak.com based on the show.

The site includes games, contests, show's videos, tasks, bloopers, downloads etc. Gamers can also win Channel [V] merchandise. The users can also send in their stunt videos and get them flashed in 'Bingo [V] Book of Hatke Jhatke Records'.

Saurabh Kanwar, vice president, content and communication said, "Gaming is the latest buzzword in the new age entertainment and [V] is committed to being in the youth space at all times. Zapak was the perfect fit for creating a gaming site for our new, crazy and whacky property – Bingo [V] Full On!!. The site has some cool stunts, contests, loads of team play to help the competing teams showcase their talents. We are certain that Pagalpanti League will be as exciting online as it has been on our channel."

Arun Mehra, chief marketing officer, Zapak Digital Entertainment said, "The younger generation today is hooked on to gaming. This is proved by the fact that Zapak.com has the largest youth community online with 6 million registered users in just 2 years of its inception. Channel [V] is targeting the same TG which resides on Zapak; therefore we feel that this association with them will be ideal for our gamers as it will offer them something new to look forward to."

Source:
Campaign India

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