Campaign India Team
Aug 26, 2010

Y&R and DDB top the leagues in June

The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

Y&R and DDB top the leagues in June

 

Creative Performance League June
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 Ogilvy & 
Mather
Hul, India; Kimberly-Clark, Singapore
31.3 - 207
2 DDB
Hewlett-Packard, Indonesia; Prima Foods, Simgapore 39.4 - 126
3 Leo Burnett

-

- - 101.4
4 Grey Group Hutchison Whampoa Property, Hong Kong; OSIM, China
12.4 - 92
5 Euro RSCG
Carlsberg, Singapore; Dulux, Hong Kong
10.5 - 81.9
6 Y&R
Tiger Beer; Skypark, Malaysia
39.9 - 68.3
7 McCann Worldgroup
-
- - 66.4
8 TBWA -
- - 40.3
9 Bates 141
Zen Mobile, India; Mengniu, China
6.5 - 31.8
10 JWT Sun DTH, India; Dalmia Cements, India 3.6 - 29.5
11 Lowe
- - - 20.2
12 DraftFCB Department of the Prime Minister and Cabinet, Australia
0.1 - 12.1
13 BBDO -
- - 8.5

 

Media Performance League June
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 PHD Langham, China; Nugin, Thailand 3.1 - 544.9
2 Carat NBA, China; JB Hifi, New Zealand
32.6 - 398.1
3 MEC
Sun Hung Kai Properties, Hong Kong; Dictex Decor, India
50.2 70 327.5
4 Starcom Mars and Wrigley, China 100 5.7 187.6
5 Zenith Optimedia
Hotel.com, India; Nippon Paints, Vietnam 26.6 30 115
6 Maxus
Honda Motorcycles, Philippines; Serene Thailand
5.1 1.6 96.5
7 Dentsu Media
Aroma Mobile, India; Nippon Paint, Indonesia
7.3 - 60.9
8 MediaCom Blackmores, Australia; GAP, China & Hong Kong
14.7 - 38.9
9 UM Japan Tourism Board, Australia; Exxon Mobil, China
0.9 - 35.2
10 Vizeum Credila, India; Dalmiya Cement, India 3.6 0.4 27.2
11 OMD Sangam International, India; ICICI (Digital), India 8.7 4.4 11.6
12 Initiative SmartTone Communications Macau, Hong Kong; Sarasin, Singapore
3.2 -

6.7

13 Mindshare Brightpoint India, India; Sabina, Thailand
29.5 17.5 -405

 

METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Media magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.

It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.

Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.

Please email newbusinessleague@media.asia for further details or to update billings.