Creative Performance League June |
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Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
1 | Ogilvy & Mather |
Hul, India; Kimberly-Clark, Singapore |
31.3 | - | 207 |
2 | DDB |
Hewlett-Packard, Indonesia; Prima Foods, Simgapore | 39.4 | - | 126 |
3 | Leo Burnett |
- |
- | - | 101.4 |
4 | Grey Group | Hutchison Whampoa Property, Hong Kong; OSIM, China |
12.4 | - | 92 |
5 | Euro RSCG |
Carlsberg, Singapore; Dulux, Hong Kong |
10.5 | - | 81.9 |
6 | Y&R |
Tiger Beer; Skypark, Malaysia |
39.9 | - | 68.3 |
7 | McCann Worldgroup |
- |
- | - | 66.4 |
8 | TBWA | - |
- | - | 40.3 |
9 | Bates 141 |
Zen Mobile, India; Mengniu, China |
6.5 | - | 31.8 |
10 | JWT | Sun DTH, India; Dalmia Cements, India | 3.6 | - | 29.5 |
11 | Lowe |
- | - | - | 20.2 |
12 | DraftFCB | Department of the Prime Minister and Cabinet, Australia |
0.1 | - | 12.1 |
13 | BBDO | - |
- | - | 8.5 |
Media Performance League June |
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Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
1 | PHD | Langham, China; Nugin, Thailand | 3.1 | - | 544.9 |
2 | Carat | NBA, China; JB Hifi, New Zealand |
32.6 | - | 398.1 |
3 | MEC |
Sun Hung Kai Properties, Hong Kong; Dictex Decor, India |
50.2 | 70 | 327.5 |
4 | Starcom | Mars and Wrigley, China | 100 | 5.7 | 187.6 |
5 | Zenith Optimedia |
Hotel.com, India; Nippon Paints, Vietnam | 26.6 | 30 | 115 |
6 | Maxus |
Honda Motorcycles, Philippines; Serene Thailand |
5.1 | 1.6 | 96.5 |
7 | Dentsu Media |
Aroma Mobile, India; Nippon Paint, Indonesia |
7.3 | - | 60.9 |
8 | MediaCom | Blackmores, Australia; GAP, China & Hong Kong |
14.7 | - | 38.9 |
9 | UM | Japan Tourism Board, Australia; Exxon Mobil, China |
0.9 | - | 35.2 |
10 | Vizeum | Credila, India; Dalmiya Cement, India | 3.6 | 0.4 | 27.2 |
11 | OMD | Sangam International, India; ICICI (Digital), India | 8.7 | 4.4 | 11.6 |
12 | Initiative | SmartTone Communications Macau, Hong Kong; Sarasin, Singapore |
3.2 | - |
6.7 |
13 | Mindshare | Brightpoint India, India; Sabina, Thailand |
29.5 | 17.5 | -405 |
METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Media magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.
Please email [email protected] for further details or to update billings.