Campaign India Team
Jul 13, 2010

Youtube asks community to capture ‘Life in a Day’

In a global film experiment, Youtube is asking its community of fans to capture a moment in their lives on Saturday, July 24, and upload it onto the website. Academy Award-winning director Kevin Macdonald is slated to direct the most compelling capsules into a feature-length documentary film, that will also have Ridley Scott as executive producer. Individuals whose footage makes it into the finished film will be credited as co-directors, and 20 of these contributors will be flown to the 2011 Sundance Film Festival for the film’s world premiere.

Youtube asks community to capture ‘Life in a Day’

In a global film experiment, Youtube is asking its community of fans to capture a moment in their lives on Saturday, July 24, and upload it onto the website. Academy Award-winning director Kevin Macdonald is slated to direct the most compelling capsules into a feature-length documentary film, that will also have Ridley Scott as executive producer. Individuals whose footage makes it into the finished film will be credited as co-directors, and 20 of these contributors will be flown to the 2011 Sundance Film Festival for the film’s world premiere.

LG Electronics is supporting 'Life in a Day' as a part of its 'Life’s Good' campaign. “LG believes in enriching people’s lives through technology and saw complementary objectives in the 'Life in a Day' project,” said Dermot JM Boden, chief marketing officer at LG Electronics.  “For LG, this project is a fantastic opportunity to engage with You Tube users on a personal and emotional level that’s both rewarding and enjoyable.”

Visit www.youtube.com/lifeinaday for more information.

Source:
Campaign India

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