Marketing
Campaign India Team
Dec 17, 2011

Your weekend reading list

In context with the ongoing debate on FDI in retail, we thought we would suggest some books on retail for this weekend

Your weekend reading list

Devote this weekend in reading up on the genesis of  these big retail giants.

 

1) It Happened in India: The Story of Pantaloons, Big Bazaar, Central and the great Indian consumer by Kishore Biyani

 

2)  Made in America by Sam Walton

 

 

3) Leading by design - The IKEA Story by Ingvar kamprad

 

4) Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz

 

 

5) Like No Other Store: The Bloomingdale's Legend and Revolution in American Marketing by Marvin Traub

 

6) Built from Scratch - How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 billion by Bernie Marcus and Arthur Blank

Source:
Campaign India

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