Arati Rao
Mar 12, 2011

Your weekend reading list

Ajay Chacko, president, AETN18 Media, fills us in on what he's going to be reading over the weekend

Your weekend reading list


Here's what Ajay Chacko, president, AETN18 Media, had to say when we asked him what he's reading at the moment that he'd recommend:
"I am reading, rather re-reading Pirsig's 'Zen and the Art of Motorcycle Maintenance'. Actually I am riding my bike again these days and I thought I might as well get back to this one since it's been 16 years or so since I read it last. I remember getting fairly enamoured by the classic versus romantic understanding/personality type debate. But frankly, it doesn’t evoke the same feeling that I had back then…call it skepticism setting in with age.
And I have a 7 year old son whose Captain Underpants' series is great fun to read. Something that I end up reading with him because he keeps picking up brilliant one-liners from these."
Campaign India

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