Arati Rao
Mar 12, 2011

Your weekend reading list

Ajay Chacko, president, AETN18 Media, fills us in on what he's going to be reading over the weekend

Your weekend reading list

 

Here's what Ajay Chacko, president, AETN18 Media, had to say when we asked him what he's reading at the moment that he'd recommend:
 
"I am reading, rather re-reading Pirsig's 'Zen and the Art of Motorcycle Maintenance'. Actually I am riding my bike again these days and I thought I might as well get back to this one since it's been 16 years or so since I read it last. I remember getting fairly enamoured by the classic versus romantic understanding/personality type debate. But frankly, it doesn’t evoke the same feeling that I had back then…call it skepticism setting in with age.
 
And I have a 7 year old son whose Captain Underpants' series is great fun to read. Something that I end up reading with him because he keeps picking up brilliant one-liners from these."
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Here, now, everywhere: Generali Central bets on ...

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

5 hours ago

QuickAds’ $1.7 million bet: Can AI fix advertising’s...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.

5 hours ago

M&C Saatchi rejects ‘undervalued’ Brave Bison bid ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

6 hours ago

ICC World Cup: Where does women’s cricket stand ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?