Zubin Driver, creative director, Network 18, and chief executive officer, Cell 18, tells Campaign India what he's reading at the moment
Zubin Driver, creative director, Network 18, and chief executive officer, Cell 18, had the following recommend for Campaign India readers:
"I'm reading the Dhammapada at the moment, which can be interesting and there can be learnings from it if you go deep into it. It's basically the core text of the Buddha, and it's a very clinical toolbox for living. So I would recommend it to anybody - it's a beautiful text, full of poetry, insights and very clear directions."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
