Campaign India Team
Feb 24, 2012

Yes Bank recruits Manpreet Singh Kochar

He will be EVP and country head, branch banking liabilities marketing

Yes Bank recruits Manpreet Singh Kochar

Yes Bank has appointed Manpreet Singh Kochar as executive vice president and country head, branch banking liabilities marketing. Prior to joining Yes Bank, he was heading marketing and PR for retail liabilities, branch banking, assets, privy league and NRI divisions of Kotak Mahindra Bank. 

According to the bank, "Manpreet joins Yes Bank at an extremely mission critical phase of Yes Bank’s lifecycle when it is about to complete the second year of Version 2.0. Manpreet will drive the brand building efforts and also drive the marketing and branding initiatives for branch banking liabilities, national and BSA level activation, strategic alliances and tie-ups, product branding and online marketing, amongst others."

Kochar is said to have over 16 years of experience in the areas of brand management, retail marketing, activations, OOH, online marketing and PR and corporate communications. Prior to Kotak, he was working with ICICI Bank as national marketing manager – retail liabilities group.  His earlier stints were with 9 Yards Sports and Entertainment, Coca Cola India and Times Infotainment Media Ltd.

Source:
Campaign India

Related Articles

Just Published

20 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

21 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

22 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

1 day ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?