Yes Bank has appointed Manpreet Singh Kochar as executive vice president and country head, branch banking liabilities marketing. Prior to joining Yes Bank, he was heading marketing and PR for retail liabilities, branch banking, assets, privy league and NRI divisions of Kotak Mahindra Bank.
According to the bank, "Manpreet joins Yes Bank at an extremely mission critical phase of Yes Bank’s lifecycle when it is about to complete the second year of Version 2.0. Manpreet will drive the brand building efforts and also drive the marketing and branding initiatives for branch banking liabilities, national and BSA level activation, strategic alliances and tie-ups, product branding and online marketing, amongst others."
Kochar is said to have over 16 years of experience in the areas of brand management, retail marketing, activations, OOH, online marketing and PR and corporate communications. Prior to Kotak, he was working with ICICI Bank as national marketing manager – retail liabilities group. His earlier stints were with 9 Yards Sports and Entertainment, Coca Cola India and Times Infotainment Media Ltd.
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