Yes Bank has partnered with Eureka Mobile to launch ‘Tap to Shop’, a shopping experience on its digital wallet. Eureka Mobile will power this m-commerce platform partnering Yes Pay to serve deals from brands every day to over five lakh users.
Every user will be eligible to receive a unique deal when they unlock their phones at a particular time in the day. If the user wishes to buy the product, they could click on the deal and place the order through the app. The entire ‘Tap to Shop’ experience takes just 14 seconds.
Ritesh Pai, chief digital officer at Yes Bank said, “We are committed to leading the digital landscape through innovation and creating multiple use cases for customer delight. Through this collaboration we will enable Yes Pay users with a faster, secure and enjoyable shopping experience. The solution has been specifically designed considering the needs of millennials whose decision-making parameters are heavily skewed towards speed and on mobile-enabled platforms.”
Rahul Jayawant, founder and CEO, Eureka Mobile Advertising said, “We are witnessing the dawn of a ‘Mobile First’ era.” Manoj Padmanabhan, director-Business Eureka Mobile Advertising added that the initiative will, “give users a cool and easy way to shop from some of the most reputed brands”.