Advertising Marketing
Matthew Keegan
Dec 18, 2023

Year in Review: Six biggest brand fails of 2023

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

AI’s double-click: More speed, less soul?

2 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

3 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

4 When Prime Video ads guess your mood before you watch

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

5 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

6 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

8 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

9 Sister act: Raksha Bandhan ads drop the thali trope

Google plugs into India’s quick commerce ad rush

10 Google plugs into India’s quick commerce ad rush

Related Articles

Is Elon Musk’s X winning back advertisers?
Advertising
Feb 21, 2025
Reem Makari

Is Elon Musk’s X winning back advertisers?

Elon Musk’s xAI acquires X for $33 billion
Advertising
Apr 01, 2025
Joseph Arthur

Elon Musk’s xAI acquires X for $33 billion

Was WPP right to give Elon Musk a platform at Cannes Lions?
Advertising
Jun 28, 2024
Lucy Shelley

Was WPP right to give Elon Musk a platform at ...

Cannes daily global podcast: Elon Musk puts free speech before advertisers
Advertising
Jun 20, 2024
Staff Reporters

Cannes daily global podcast: Elon Musk puts free ...

Just Published

Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year
Advertising
19 hours ago
Campaign India Team

Parle retains top spot as India’s most chosen ...

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.

AI makes space for risk — if creatives dare take it
Advertising
19 hours ago
Vinita Bhatia

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

Asia can’t win globally if it doesn’t back itself regionally
Opinion
22 hours ago
David Guerrero

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.