Campaign India Team
Dec 21, 2018

Year-ender 2018: 'Accenture will buy WPP'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Year-ender 2018: 'Accenture will buy WPP'
Campaign India's December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues.       
 
Here's what Roopak Saluja, founder and chief executive officer, The 120 Media Collective, had to say:
 
Surprising moment of 2018 
 
At least two people who’ve opined in this section over the past week have already said this, so I tried hard to say something else. But it became enormously clear to me that nothing came even remotely close to being as surprising as Sorrell’s departure from WPP.
 
Prediction for 2019:
 
Accenture will buy WPP. Publicis and Omnicom (or ‘POG’ as Sorrell likes to call it, much to the annoyance of Maurice Lévy), will have another go at a merger and that may not be the only one. S4 will make swift moves, that will confound the industry, to grow beyond peanut-coconut status. And there we’ll have the beginnings of a radical realignment of the industry as we’ve known it for decades. Lots of upsetting of incumbents, disruption of the establishment and that sort of stuff on the cards. Get ready for a staggeringly eventful year that will completely alter industry dynamics.

Also read:

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Koshy George joins Marico as CMO
Premium
Mind Your Language launches a service to reproduce national TVCs for South India
Premium
1 hour ago

Mind Your Language launches a service to reproduce ...

Called Southify, the service pushes translation by seasoned vernacular copywriters and not translators

Premium
British Council calls for 'creative ideas to unite the world'
Premium
2 hours ago

British Council calls for 'creative ideas to unite ...

Competition is open for Indian and UK citizens

Premium
Global new-business revenue increases by 7.5 per cent
Premium
5 hours ago

Global new-business revenue increases by 7.5 per cent

Publicis Groupe and WPP led the charge in 2018.