Campaign India Team
Dec 21, 2018

Year-ender 2018: 'Accenture will buy WPP'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Year-ender 2018: 'Accenture will buy WPP'
Campaign India's December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues.       
 
Here's what Roopak Saluja, founder and chief executive officer, The 120 Media Collective, had to say:
 
Surprising moment of 2018 
 
At least two people who’ve opined in this section over the past week have already said this, so I tried hard to say something else. But it became enormously clear to me that nothing came even remotely close to being as surprising as Sorrell’s departure from WPP.
 
Prediction for 2019:
 
Accenture will buy WPP. Publicis and Omnicom (or ‘POG’ as Sorrell likes to call it, much to the annoyance of Maurice Lévy), will have another go at a merger and that may not be the only one. S4 will make swift moves, that will confound the industry, to grow beyond peanut-coconut status. And there we’ll have the beginnings of a radical realignment of the industry as we’ve known it for decades. Lots of upsetting of incumbents, disruption of the establishment and that sort of stuff on the cards. Get ready for a staggeringly eventful year that will completely alter industry dynamics.

Also read:

 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

2 hours ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

3 hours ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

5 hours ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides