Campaign India Team
Dec 21, 2018

Year-ender 2018: 'Accenture will buy WPP'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Year-ender 2018: 'Accenture will buy WPP'
Campaign India's December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues.       
 
Here's what Roopak Saluja, founder and chief executive officer, The 120 Media Collective, had to say:
 
Surprising moment of 2018 
 
At least two people who’ve opined in this section over the past week have already said this, so I tried hard to say something else. But it became enormously clear to me that nothing came even remotely close to being as surprising as Sorrell’s departure from WPP.
 
Prediction for 2019:
 
Accenture will buy WPP. Publicis and Omnicom (or ‘POG’ as Sorrell likes to call it, much to the annoyance of Maurice Lévy), will have another go at a merger and that may not be the only one. S4 will make swift moves, that will confound the industry, to grow beyond peanut-coconut status. And there we’ll have the beginnings of a radical realignment of the industry as we’ve known it for decades. Lots of upsetting of incumbents, disruption of the establishment and that sort of stuff on the cards. Get ready for a staggeringly eventful year that will completely alter industry dynamics.

Also read:

 

 

Source:
Campaign India

Related Articles

Just Published

Premium
Instagram ditches 'likes': Pros and cons for influencers
Premium
3 hours ago

Instagram ditches 'likes': Pros and cons for ...

Digital marketers across Asia welcome the move, but say it won't make waves in the industry.

Premium
Sunset at the Afternoon
Premium
3 hours ago

Sunset at the Afternoon

Three decade old English tabloid announced its closure to employees yesterday

Premium
Weekend Wrap: 19 July
Premium
3 hours ago

Weekend Wrap: 19 July

In the news: Games2win, Konnections, MG Motors, Oppo, Reebok, Resulticks, World Out of Home Congress

Premium
Weekend Watch: Axe collaborates with Martin Garrix for 'these are the times'
Premium
4 hours ago

Weekend Watch: Axe collaborates with Martin Garrix ...

Watch the film conceptualised by 72andSunny Amsterdam here