Year-ender 2018: 'The exit of Martin Sorrell has left many wondering what behavior is acceptable'
We ask industry leaders for a surprising moment from 2018 and a prediction for 2019
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Gaming giant Electronic Arts reviews global media ...
Account is currently handled by T&Pm.
An insider’s playbook to PR crisis mitigation
In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.
Sipping all the way to wellness with Tata Tea’s AR ...
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AR face test to raise awareness of Vitamin D deficiency.
LS Digital launches CRAFT to boost brand engagement ...
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.