Campaign India Team
Dec 19, 2018

Year-ender 2018: 'The exit of Martin Sorrell has left many wondering what behavior is acceptable'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Year-ender 2018: 'The exit of Martin Sorrell has left many wondering what behavior is acceptable'
Campaign India's December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues.       
 
Here's what Ali Merchant, founder, Triton Communications had to say:
 
A surprising moment in 2018
 
The biggest shocker in advertising was the exit of Martin Sorrell from WPP. Considering his huge contributions to the ad business, the news of his departure not only sent shock waves, it has left many wondering what behavior is really acceptable in corporate circles.
 
At the consumer level, most surprising moment was when India was announced the world’s largest consumer of mobile data.
 
Predictions for 2019
 
People are seeking more tangible and real outcomes from their investments in brands and products. A more one-to-one engagement model will work better at delivering growth. I predict rapid growth in the activation and events business.
 
There is a rise of feminine power in many fields. I believe that advertising agencies are beginning to feel the ‘PINK POWER’  and will see many more ladies in leadership positions.
 
Also read: 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Koshy George joins Marico as CMO
Premium
Mind Your Language launches a service to reproduce national TVCs for South India
Premium
1 hour ago

Mind Your Language launches a service to reproduce ...

Called Southify, the service pushes translation by seasoned vernacular copywriters and not translators

Premium
British Council calls for 'creative ideas to unite the world'
Premium
2 hours ago

British Council calls for 'creative ideas to unite ...

Competition is open for Indian and UK citizens

Premium
Global new-business revenue increases by 7.5 per cent
Premium
6 hours ago

Global new-business revenue increases by 7.5 per cent

Publicis Groupe and WPP led the charge in 2018.