Campaign India Team
Dec 19, 2018

Year-ender 2018: 'The exit of Martin Sorrell has left many wondering what behavior is acceptable'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Year-ender 2018: 'The exit of Martin Sorrell has left many wondering what behavior is acceptable'
Campaign India's December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues.       
 
Here's what Ali Merchant, founder, Triton Communications had to say:
 
A surprising moment in 2018
 
The biggest shocker in advertising was the exit of Martin Sorrell from WPP. Considering his huge contributions to the ad business, the news of his departure not only sent shock waves, it has left many wondering what behavior is really acceptable in corporate circles.
 
At the consumer level, most surprising moment was when India was announced the world’s largest consumer of mobile data.
 
Predictions for 2019
 
People are seeking more tangible and real outcomes from their investments in brands and products. A more one-to-one engagement model will work better at delivering growth. I predict rapid growth in the activation and events business.
 
There is a rise of feminine power in many fields. I believe that advertising agencies are beginning to feel the ‘PINK POWER’  and will see many more ladies in leadership positions.
 
Also read: 
 

 

Source:
Campaign India

Related Articles

Just Published

18 minutes ago

Gaming giant Electronic Arts reviews global media ...

Account is currently handled by T&Pm.

2 hours ago

An insider’s playbook to PR crisis mitigation

In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.

2 hours ago

Sipping all the way to wellness with Tata Tea’s AR ...

Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AR face test to raise awareness of Vitamin D deficiency.

23 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.