Advertising Media Digital In-Depth
Joseph Arthur
Sep 06, 2024

X poised to suffer ‘biggest recorded pullback’ from advertisers ever

With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

10 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Related Articles

Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
Marketing
Sep 12, 2024
Campaign India Team

Britannia partners with Google Cloud and WPP ...

Uber India’s #SafetyNeverStops campaign tackles a serious issue with wit
Advertising
Dec 13, 2024
Campaign India Team

Uber India’s #SafetyNeverStops campaign tackles a ...

Why brand clarity trumps brand visibility
Advertising
Nov 21, 2025
Hitesh Singla

Why brand clarity trumps brand visibility

How a bad brand name can kill future growth
Marketing
Nov 05, 2025
Adnan Pocketwala

How a bad brand name can kill future growth

Just Published

Senco Gold & Diamonds launches new wedding collection with Kiara Advani
Advertising
7 Seconds Ago
Campaign India Team

Senco Gold & Diamonds launches new wedding ...

The campaign captures a bride's emotional journey as she prepares for a new chapter, highlighting the intimate relationship between bridal jewellery and personal expression.

Huggies India spotlights wetness issue with new ‘Geelu Monster’
Advertising
5 minutes ago
Campaign India Team

Huggies India spotlights wetness issue with new ...

This character was designed to personify the unseen wetness that can cause discomfort to babies.

Havas expands data expertise with acquisition of Unnest
Advertising
8 minutes ago
Campaign India Team

Havas expands data expertise with acquisition of Unnest

Havas will merge Unnest’s engineers with CSA Data Consulting, DBi and TED Consulting, forming a 120-strong French data unit.

MyFitness shifts to family-first positioning with ‘Bas Taste Hi Kiya Tha’
Advertising
9 minutes ago
Campaign India Team

MyFitness shifts to family-first positioning with ...

This campaign repositions its peanut butter as an everyday household favourite.