Campaign India Team
Jul 14, 2010

Wynncom gets star power for new campaign

Wynn Telecom has signed on Saif Ali Khan and Bipasha Basu as its brand ambassadors. The duo can be seen in two new TVCs, that depict activities they indulge in during the course of a day in their lives, and relates them to product benefits of the phones - such as hitting the gym (which is connected to the long-lasting battery life of the phone) and attending a function (which talks about how the stars love to stay connected to their fans and friends through social networking).

Wynncom gets star power for new campaign

Wynn Telecom has signed on Saif Ali Khan and Bipasha Basu as its brand ambassadors. The duo can be seen in two new TVCs, that depict activities they indulge in during the course of a day in their lives, and relates them to product benefits of the phones - such as hitting the gym (which is connected to the long-lasting battery life of the phone) and attending a function (which talks about how the stars love to stay connected to their fans and friends through social networking).

The TVCs have been created by Dentsu and produced by MAD Films Productions. Wynn Telecom is a part of the Rs 2,500 crore SAR Group, which also has other companies like Luminous Power Technologies, Luminous Teleinfra, Luminous Engineering and Lectrix Motors in its stable.

WATCH TVCs here

"Long lasting battery"


"Social networking mobile"


Agency - Dentsu
Director - Soham Shah
Producer - Sunil Manchanda (MAD Films productions)

Source:
Campaign India

Related Articles

Just Published

1 day ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

1 day ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

1 day ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

1 day ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?