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Wynn Telecom has signed on Saif Ali Khan and Bipasha Basu as its brand ambassadors. The duo can be seen in two new TVCs, that depict activities they indulge in during the course of a day in their lives, and relates them to product benefits of the phones - such as hitting the gym (which is connected to the long-lasting battery life of the phone) and attending a function (which talks about how the stars love to stay connected to their fans and friends through social networking).
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.