WPP and Publicis favourites for London 2012 Olympic account

A number of high profile agencies have pulled out of the bid for the London 2012 Olympic Games, due to what a representative for one of the bidders called “commercially inappropriate” terms and conditions, leaving WPP and Publicis as favourites to win the account.The deal, as one of the bidders confirmed to Campaign India was along the lines of “Give us £20m of Value in Kind (VIK) through services, materials, costs or cash in return for being the official supplier of marketing services to LOCOG.”