Advertising Media Marketing Digital In-Depth
Shauna Lewis
Apr 04, 2025

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

WPP: Network's acquisition InfoSum will become part of Group M

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

10 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Related Articles

Why has GroupM lost its way for so long? The buck stops with WPP
Advertising
May 20, 2025
Gideon Spanier

Why has GroupM lost its way for so long? The buck ...

History of GroupM 2003-2025: The world's largest media investment arm
Advertising
May 08, 2025
Beau Jackson

History of GroupM 2003-2025: The world's largest ...

GroupM to merge agency brands into single P&L
Advertising
May 07, 2025
Lucy Shelley

GroupM to merge agency brands into single P&L

'We know that we have to be simpler': Brian Lesser lays out GroupM plans
Advertising
Mar 05, 2025
Shauna Lewis

'We know that we have to be simpler': Brian Lesser ...

Just Published

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs
Advertising
8 hours ago
Gideon Spanier

Omnicom reveals huge agency shake-up, unveils new ...

Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.

The quiet rise of story-driven short video in India
Digital
11 hours ago
Campaign India

The quiet rise of story-driven short video in India

Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.

Chaka Sobhani set for new role after Omnicom acquires IPG
Advertising
12 hours ago
Will Green

Chaka Sobhani set for new role after Omnicom ...

Sobhani is currently president and global chief creative officer at DDB Worldwide.

FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup
Advertising
12 hours ago
Will Green

FCB's Tyler Turnbull set to be appointed CEO of ...

Move comes after Omnicom acquired IPG last week.