Campaign India Team
Oct 10, 2024

World’s top brands lost a whopping $3.5 trillion in value creation

The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.

Although Apple retained its #1 position as the most valuable brand, it suffered nearly 3% loss of value this year. Image source: Apple.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

6 hours ago

StayVista debuts Gram’s, a neo-vintage lifestyle ...

StayVista has introduced Gram’s, a design-led lifestyle hotel concept built around nostalgia, community and contemporary travel preferences.

12 hours ago

Adani seeks single agency for INR 600-crore media ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

15 hours ago

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

15 hours ago

The feed is full, but we’re all starving

Why brands must stop performing for algorithms and start speaking to humans again