Advertising In-Depth
Vinita Bhatia
Sep 17, 2025

World Gold Council reframes jewellery for everyday identity

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

3 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

4 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Nike flips the script: From action to intention

7 Nike flips the script: From action to intention

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Gen Z turns Discord from gaming chatrooms into protest hubs
Advertising
1 day ago
Vineeta Dwivedi

Gen Z turns Discord from gaming chatrooms into ...

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others
The Work
Aug 28, 2025
Campaign India Team

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

When clicks don’t cut it: Why Gen Z attention is the new advertising currency
Marketing
Aug 07, 2025
Campaign India Team

When clicks don’t cut it: Why Gen Z attention is ...

Gen Z doesn’t care you exist — until you speak their language
Opinion
Aug 06, 2025
Priyan DC

Gen Z doesn’t care you exist — until you speak ...

Just Published

Content demand in India surges, forcing marketers to rethink workflows
Marketing
2 hours ago
Campaign India Team

Content demand in India surges, forcing marketers ...

Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.

GST 2.0 and the festive economy: When policy meets consumer sentiment
Advertising
2 hours ago
Vinita Bhatia

GST 2.0 and the festive economy: When policy meets ...

For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.

Dream11 pivots to free-to-play model amid regulatory churn
Advertising
9 hours ago
Campaign India Team

Dream11 pivots to free-to-play model amid regulatory...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

AI agents collapse the wall between marketing and CX
Marketing
9 hours ago
Apurv Agrawal

AI agents collapse the wall between marketing and CX

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.