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In a sector that leans on celebrity charm, the airline company flips the script with a campaign starring its airport teams.
Generative AI offers human-like conversations at scale—but can brands manage the risks without losing their authentic voice?
This launch comes at a time when multinationals’ capability centres are competing for talent, visibility and innovation mandates in a crowded market.
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All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.
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