Wondrlab brings in Kavita Kamath as group creative director
Joins from MullenLowe Lintas
May 26, 2021 04:23:00 AM | Article | Campaign India Team Share -
Platform-first martech startup, Wondrlab, has appointed Kavita Kamath as group creative director. She joins from MullenLowe Lintas where she was the unit creative director. In her new role, Kamath is tasked with leading creative integration and content creation on a large set of key accounts.
She will report to Amit Akali, co-founder and chief creative officer at Wondrlab.
Akali said, “Being platform-first, we’re a very different kind of a start-up and therefore hire people with unique skill sets. The coming days are full of opportunities and I am sure someone senior and experienced like Kavita will help us make the most of it. At her level, she’s not expected to bring just skillsets to the table but also a mindset. While she’s from an art background, she’s very comfortable handling a huge team. She has worked on tech platform brands like Google and done truly integrated work – more importantly, she believes in what we are trying to achieve here and is looking at it as an entrepreneurial opportunity. I’ve been in talks with her for a couple of years now and am looking forward to finally working with her. She’s going to be working out of Delhi and Mumbai, reporting to me. Here’s expecting a lot of ‘Wondr’ from her.”
Added Kamath, “There is a more holistic approach to marketing and brand communication now, and the way forward is integrated solutions to keep brand conversations going meaningfully. I had been following WYP's work for some time. What interested me was the integrated approach with which ideas were curated and the platform-first solutions to help brands with effective communication. The work on Diageo and Tanishq, to name two of many, has been truly refreshing. I'm thrilled to be a part of the WYP and Wondrlab family and look forward to doing some exciting work.”