Wondrlab Network has appointed Anju Sharma as creative lead – content, reinforcing its focus on design-led storytelling and integrated content creation. Based in Mumbai, Sharma will report to Hemant Shringy, chief creative officer and managing partner, and will work across the network to enhance creative output rooted in cultural insight and platform thinking.
In her new role, Sharma will lead design-driven creative strategy, with a mandate to build culturally relevant and insight-led brand experiences across platforms. The appointment aligns with Wondrlab’s positioning as a platform-first marketing network, where content, design and technology converge to deliver full-funnel brand solutions.
Sharma brings over a decade of experience spanning content, design and integrated storytelling. She joins from FCB Ulka, where she served as senior creative director, leading teams on multiple high-stakes pitches and campaigns. Her prior experience includes leadership roles at Leo Burnett, Havas and FoxyMoron, where she worked on integrated campaigns for a range of consumer brands.
Her portfolio includes campaigns for brands such as Durex, Lay’s, Kurkure, Doritos and Quaker. Across these assignments, Sharma has focused on building culturally resonant campaigns and executing moment marketing strategies. During her tenure at Leo Burnett, she worked on the Reckitt Benckiser health portfolio, delivering real-time marketing content for Durex India, contributing to one of the most engaged brand presences in the category.
Her work has combined cultural insight with design and storytelling, resulting in campaigns that balance creative expression with business impact. Sharma’s achievements include an Effie Gold for the Durex Real Feel campaign, along with multiple industry recognitions for viral content. She has also led teams delivering 360-degree campaigns that integrate digital and mainline formats.
At Wondrlab, Sharma’s remit will involve close collaboration with cross-functional teams across strategy, technology and media. The focus will be on embedding design thinking into brand-building processes, ensuring that creative output is both visually compelling and aligned with audience behaviour and business objectives. This reflects a broader industry shift towards integrating creative, media and technology functions within a unified marketing ecosystem.
Shringy said, “In a world where brands are built in real time across platforms, content is no longer an output—it’s the core of how businesses connect and grow. Anju’s experience and instinct for storytelling make her uniquely suited to lead this mandate at Wondrlab. We’re excited to have her drive a more integrated, insight-led content approach across the network.”
Sharma added, “Wondrlab’s integrated and platform-first approach is truly exciting. It’s a place where ideas, design, and technology come together to create work that is both relevant and impactful. I’m looking forward to collaborating with teams across the network to build culturally resonant, insight-driven design that connects meaningfully with audiences.”
Founded in 2020, Wondrlab operates as an integrated marketing technology network offering end-to-end solutions across brand creation and monetisation. Its ecosystem includes specialist units spanning creative, influencer marketing, performance marketing, CRM and data analytics, as well as technology development. The network has also expanded internationally with the acquisition of Poland-based WebTalk, strengthening its global footprint.
Sharma’s appointment signals Wondrlab’s continued investment in creative leadership, with a focus on embedding design and content at the centre of its marketing transformation offering.
