Raahil Chopra
May 19, 2010

W+K highlights the importance of being on time in IndiGo's new TVC

IndiGo Airlines, has launched a brand new advertising campaign on TV, digital, print and outdoor media. Wieden+Kennedy has created this campaign. The TVC, directed by Harvey B Brown and produced by Bang Bang Films, will be seen across business, news, movie, general entertainment, sports, travel, lifestyle and regional channels.The sound track that plays during the TVC is composed by DJ Mat of Bhavishyavani Future Soundz.WATCH TVC here

W+K highlights the importance of being on time in IndiGo's new TVC

IndiGo Airlines, has launched a brand new advertising campaign on TV, digital, print and outdoor media. Wieden+Kennedy has created this campaign. The TVC, directed by Harvey B Brown and produced by Bang Bang Films, will be seen across business, news, movie, general entertainment, sports, travel, lifestyle and regional channels.

The sound track that plays during the TVC is composed by DJ Mat of Bhavishyavani Future Soundz.

WATCH TVC here

 

Commenting on the new campaign, Aditya Ghosh, president, IndiGo, said, "At IndiGo, low cost and low fares doesn't mean low quality. On-Time performance is core to our business and is one of the three values that IndiGo stands for. The cool new TVC is refreshing and unique and reinforces IndiGo’s commitment of providing all our fliers with an on time, hassle free experience at low fares, always!"
 
V Sunil, executive creative director, Wieden+Kennedy, Delhi, said, "Every airline talks about being number one at this or that, but they’re mostly short-changing customers. IndiGo is the real leader in terms of customer experience, value and operational efficiency, and this comes from a genuine sense of love and respect for the customer. That’s the point of our campaign – only IndiGo ensures that you get from A to B without wasting your time and money, or being made to feel cheap in the process."
 
Credits
Title: On Time
Client: IndiGo Airlines
Agency: Wieden + Kennedy (Delhi)
Executive creative director: V. Sunil
Senior copywriter: Keshavan Naidu
Agency producer: Anil Sharma
Client servicing: Neha Puri
Production company: Bang Bang Films
Director: Harvey B Brown
Director of photography: Vikash Nowlakha
Produced by: Roopak Saluja, Kirk Dias & Amarjeet Kaur
Editor: Harshal Thakur
Post production: Pixion (Mumbai), Prime Focus (Mumbai)
Music: M Mat of Bhavishyavani Future Soundz in partnership with Tarun & Vinayak

WATCH other TVC's

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Stop watching, start running: JWT's campaign for Sunfeast's marathon

Pizza Hut launches new campaign to introduce 'Magic Times' meals 

Source:
Campaign India