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YouTube and the Cannes Lions International Advertising Festival have declared Adeline Chew from Malaysia and Guy Dayan from Israel as winners of the viral ad competition to promote Oxfam's climate change campaign. The duo will now form the 'Team YouTube' and will get an all expense paid trip to Cannes to attend the International Advertising Festival in the south of France.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.