Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.
Everyone has problems. Problems with work, love, college, colleagues, the rains, everything. But now, you aren't alone. Mentos has come to your aid with the 'Mentos Helpline', that offers solutions to every fathomable misery. Take a look for yourself here.
YouTube and the Cannes Lions International Advertising Festival have declared Adeline Chew from Malaysia and Guy Dayan from Israel as winners of the viral ad competition to promote Oxfam's climate change campaign. The duo will now form the 'Team YouTube' and will get an all expense paid trip to Cannes to attend the International Advertising Festival in the south of France.
Finally, a solution for all the singles who planned to sit in Gokul or Janata moping away.Check out the solution here.
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