Marketing Digital In-Depth
Matthew Keegan
Sep 03, 2024

Will the rise of AI search challenge Google's dominance?

From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential to change search behaviour. But will it be enough to disrupt Google’s stronghold on search and search advertising?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

3 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

8 India’s online gaming bill redraws the playing ad-spend playbook

Tattooed logos and untouched legacies: Tally’s branding paradox

9 Tattooed logos and untouched legacies: Tally’s branding paradox

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Perplexity makes bold $34.5 billion bid for Google Chrome as US judge weighs breakup
Marketing
Aug 13, 2025
Staff Reporters

Perplexity makes bold $34.5 billion bid for Google ...

Google introduces AI Max to search campaigns
Advertising
May 08, 2025
Joseph Arthur

Google introduces AI Max to search campaigns

As Google explores AI-powered search, doing nothing isn’t an option
Advertising
Jul 04, 2024

As Google explores AI-powered search, doing nothing ...

Google reportedly planning to charge users for its AI-powered search
Media
Apr 08, 2024
Joseph Arthur

Google reportedly planning to charge users for its ...

Just Published

Onam 2025: Brands blend tradition and storytelling in festive campaigns
Advertising
2 days ago
Campaign India

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

Open web shapes festive ad strategies as costs climb
Digital
2 days ago
Harpreet Singh

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

Kempegowda International Airport hits the play button on sonic branding
Advertising
2 days ago
Vinita Bhatia

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

Dentsu appoints bankers to seek buyers for international business
Advertising
2 days ago
Shauna Lewis

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.