Advertising Marketing In-Depth
Matthew Keegan
Sep 02, 2024

Will Olympic glory translate to more brand investment for women's sport?

A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. Campaign explores why marketers who have the foresight to invest in female athletes now will reap the biggest rewards.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

3 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

4 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Nike flips the script: From action to intention

7 Nike flips the script: From action to intention

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Paralympics: Opportunities and lessons for brands
Advertising
Aug 20, 2024
Matthew Keegan

Paralympics: Opportunities and lessons for brands

Toyota set to end $600 million Olympic sponsorship deal
Advertising
May 28, 2024
Staff Reporters

Toyota set to end $600 million Olympic sponsorship deal

Fuse forays into India to create a sports marketing powerplay
Marketing
Dec 05, 2024
Campaign India Team

Fuse forays into India to create a sports marketing ...

From streets to stadiums: Sports marketing scores big for brands
Advertising
Oct 10, 2024
Sandeep Juneja

From streets to stadiums: Sports marketing scores ...

Just Published

GST 2.0 and the festive economy: When policy meets consumer sentiment
Advertising
20 minutes ago
Vinita Bhatia

GST 2.0 and the festive economy: When policy meets ...

For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.

Dream11 pivots to free-to-play model amid regulatory churn
Advertising
6 hours ago
Campaign India Team

Dream11 pivots to free-to-play model amid regulatory...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

AI agents collapse the wall between marketing and CX
Marketing
6 hours ago
Apurv Agrawal

AI agents collapse the wall between marketing and CX

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.

When MRI becomes a marketing brief
Advertising
6 hours ago
Campaign India Team

When MRI becomes a marketing brief

Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.