WICCI Public Relations and Digital Marketing Council has announced the launch of ‘HearHer' advisory service, an initiative to support the professional development needs of women in communications.
This is based on the fact that there are nearly 38% women at entry levels, but a mere 3% end up reaching leadership positions, with the maximum dropouts at mid-management level.
The HearHer advisory service has been conceptualised to allow women in communications access expert advice to better navigate their career and tackle workplace/POSH issues. It will use the collective experience of 20 senior leaders of the WICCI PR and Digital Marketing Council to guide women across communication disciplines.
Kavita Lakhani, executive director, Lintas Live and national president, WICCI Public Relations and Digital Marketing Council, said, “Through the ‘HearHer Advisory Service’ initiative, we wanted to create a safe place for women to share their aspirations and concerns, and access an unbiased opinion on matters related to their career growth. Online counseling offers an unusual level of privacy, accessibility and convenience. Putting pen to paper, or in this case, hand to keyboard – is great for individuals who do not feel comfortable speaking about their problems out loud, or are more at ease with the written word. The ‘HearHer' Advisory Service is an important step towards our council’s end objective of helping women thrive in their careers.”
All the information that is shared with the WICCI HearHer Advisory team will remain completely confidential between the sender and the counselors at WICCI.