Campaign India Team
Jan 28, 2009

Why "The Mac is Obama, Microsoft is McCain"

Steve Jobs didn't say that. On the 25th anniversary of the original Macintosh I chanced upon this provocative quote in an article by Steven Levy, senior writer of Wired. It was contrarian, controversial and cultural. Very much like the Mac.Apple introduced the Mac with the famous "1984" television commercial made by Ridley Scott that ran on the Super Bowl. This spot, that was aired only once, invoked author George Orwell's message and stood as a warning against conformity.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Aviva awards creative account to Saatchi & Saatchi

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

1 day ago

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

1 day ago

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

1 day ago

Value 360 Communications appointed PR partner for ...

It will manage the brand's public relations and brand communications during its next growth phase.