opinion
Opinion: The modern marketing department
The author drafts his dream marketing team from a list of authors and their books on business and marketing.
Opinion: Programmatic is transforming the landscape
The focus is now shifting from media buying to audience buying says the author
Opinion: India’s digital transformation needs consumer trust to maintain momentum
The author explains how marketers can realise digital potential
Blog: The incongruity of cricket sponsorships
The author studies Amul and Byju's associations with the South African and Indian cricket team respectively
Opinion: Don't be a bling brand
The author talks about what differentiates a great brand from a bling brand.
Opinion: Getting under the pitch surface - Part two
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies
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9 Paresh Goel joins DB Digital as CTO
