opinion

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Opinion: Marketing is not a department, it is a culture
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May 29, 2019

Opinion: Marketing is not a department, it is a culture

The author explains how marketing can cease to be a department and transform into a culture.

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Opinion: How brands are leveraging marketing automation
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May 07, 2019

Opinion: How brands are leveraging marketing automation

The author explains why brands must look at marketing automation with examples of those that have used it effectively

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Opinion: Why some brands thrive in culture and memory and many don’t?
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Apr 08, 2019

Opinion: Why some brands thrive in culture and memory and many don’t?

The author showcases five ways in which global brands have used the power of culture

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Opinion: Voice search optimisation is easier than you think
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Mar 13, 2019

Opinion: Voice search optimisation is easier than you think

The author explains how one can you tailor your voice content to rank in the high in the search results

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Opinion: Talent needs to lead the way into the new economy
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Feb 26, 2019

Opinion: Talent needs to lead the way into the new economy

The author lists what talent should do to create value and impact for their shops

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Opinion: What the ‘Indian #MeToo’ campaign means for content providers, media planners and brands
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Oct 23, 2018

Opinion: What the ‘Indian #MeToo’ campaign means for content providers, media planners and brands

The author believes that this is the right time to use content to reach out to audiences