The author drafts his dream marketing team from a list of authors and their books on business and marketing.
The focus is now shifting from media buying to audience buying says the author
The author explains how marketers can realise digital potential
The author studies Amul and Byju's associations with the South African and Indian cricket team respectively
The author talks about what differentiates a great brand from a bling brand.
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins