The author looks at a new audience category and explains how marketers can target these consumers
It’s essential for retail marketers to stay in the present and think critically about how they’re advertising their products, explains the author
The authors explain how the 'Boycott China' and 'anti-nepotism' movements are changing consumer behaviour
The author states ways in which PR representatives can make themselves more visible to employers and eventually get hired
The author states that the biggest opportunity for marketers is to understand how the meaning of value is being reconfigured in consumer minds during these times and adapt offerings to this new meaning.
The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.
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