The former chairman of Cannes Lions argues that the industry should support only those awards shows that prove their value by publishing entry-to-win ratios.
The author explains how marketing can cease to be a department and transform into a culture.
The author explains why brands must look at marketing automation with examples of those that have used it effectively
The author showcases five ways in which global brands have used the power of culture
The author explains how one can you tailor your voice content to rank in the high in the search results
The author lists what talent should do to create value and impact for their shops
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