opinion
Blog: The incongruity of cricket sponsorships
The author studies Amul and Byju's associations with the South African and Indian cricket team respectively
Opinion: Don't be a bling brand
The author talks about what differentiates a great brand from a bling brand.
Opinion: Getting under the pitch surface - Part two
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies
Opinion: Deepfakes are getting too powerful for marketers to ignore
Now we have the ability to put ourselves in our favourite films by uploading a single selfie. Deepfakes are getting too powerful for marketers to ignore. The future of advertising could be staring you in the face
Opinion: The biggest threat to Google and Facebook - the human psychology
The author explains how humans have different behaviour patterns in the offline and online world
Opinion: Getting under the pitch surface - Part one
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client:
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