opinion

Premium
Former Cannes Lions head Terry Savage: Don't enter so many awards shows
Premium
Jun 13, 2019

Former Cannes Lions head Terry Savage: Don't enter so many awards shows

The former chairman of Cannes Lions argues that the industry should support only those awards shows that prove their value by publishing entry-to-win ratios.

Premium
Opinion: Marketing is not a department, it is a culture
Premium
May 29, 2019

Opinion: Marketing is not a department, it is a culture

The author explains how marketing can cease to be a department and transform into a culture.

Premium
Opinion: How brands are leveraging marketing automation
Premium
May 07, 2019

Opinion: How brands are leveraging marketing automation

The author explains why brands must look at marketing automation with examples of those that have used it effectively

Premium
Opinion: Why some brands thrive in culture and memory and many don’t?
Premium
Apr 08, 2019

Opinion: Why some brands thrive in culture and memory and many don’t?

The author showcases five ways in which global brands have used the power of culture

Premium
Opinion: Voice search optimisation is easier than you think
Premium
Mar 13, 2019

Opinion: Voice search optimisation is easier than you think

The author explains how one can you tailor your voice content to rank in the high in the search results

Premium
Opinion: Talent needs to lead the way into the new economy
Premium
Feb 26, 2019

Opinion: Talent needs to lead the way into the new economy

The author lists what talent should do to create value and impact for their shops

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins