opinion

Premium
Opinion: Smoke on the water
Premium
Feb 11, 2020

Opinion: Smoke on the water

Which category is the biggest competitor to cigarettes?

Premium
Opinion: The modern marketing department
Premium
Nov 29, 2019

Opinion: The modern marketing department

The author drafts his dream marketing team from a list of authors and their books on business and marketing.

Premium
Opinion: Programmatic is transforming the landscape
Premium
Nov 19, 2019

Opinion: Programmatic is transforming the landscape

The focus is now shifting from media buying to audience buying says the author

Premium
Opinion: India’s digital transformation needs consumer trust to maintain momentum
Premium
Oct 22, 2019

Opinion: India’s digital transformation needs consumer trust to maintain momentum

The author explains how marketers can realise digital potential

Premium
Blog: The incongruity of cricket sponsorships
Premium
Sep 23, 2019

Blog: The incongruity of cricket sponsorships

The author studies Amul and Byju's associations with the South African and Indian cricket team respectively

Premium
Opinion: Don't be a bling brand
Premium
Sep 11, 2019

Opinion: Don't be a bling brand

The author talks about what differentiates a great brand from a bling brand.