opinion

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Opinion: The modern marketing department
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Nov 29, 2019

Opinion: The modern marketing department

The author drafts his dream marketing team from a list of authors and their books on business and marketing.

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Opinion: Programmatic is transforming the landscape
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Nov 19, 2019

Opinion: Programmatic is transforming the landscape

The focus is now shifting from media buying to audience buying says the author

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Opinion: India’s digital transformation needs consumer trust to maintain momentum
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Oct 22, 2019

Opinion: India’s digital transformation needs consumer trust to maintain momentum

The author explains how marketers can realise digital potential

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Blog: The incongruity of cricket sponsorships
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Sep 23, 2019

Blog: The incongruity of cricket sponsorships

The author studies Amul and Byju's associations with the South African and Indian cricket team respectively

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Opinion: Don't be a bling brand
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Sep 11, 2019

Opinion: Don't be a bling brand

The author talks about what differentiates a great brand from a bling brand.

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Opinion: Getting under the pitch surface - Part two
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Sep 04, 2019

Opinion: Getting under the pitch surface - Part two

This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies

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