opinion

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Blog: The incongruity of cricket sponsorships
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Sep 23, 2019

Blog: The incongruity of cricket sponsorships

The author studies Amul and Byju's associations with the South African and Indian cricket team respectively

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Opinion: Don't be a bling brand
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Sep 11, 2019

Opinion: Don't be a bling brand

The author talks about what differentiates a great brand from a bling brand.

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Opinion: Getting under the pitch surface - Part two
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Sep 04, 2019

Opinion: Getting under the pitch surface - Part two

This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies

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Opinion: Deepfakes are getting too powerful for marketers to ignore
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Sep 03, 2019

Opinion: Deepfakes are getting too powerful for marketers to ignore

Now we have the ability to put ourselves in our favourite films by uploading a single selfie. Deepfakes are getting too powerful for marketers to ignore. The future of advertising could be staring you in the face

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Opinion: The biggest threat to Google and Facebook - the human psychology
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Aug 28, 2019

Opinion: The biggest threat to Google and Facebook - the human psychology

The author explains how humans have different behaviour patterns in the offline and online world

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Opinion: Getting under the pitch surface - Part one
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Aug 23, 2019

Opinion: Getting under the pitch surface - Part one

This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client:

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