opinion

Apr 08, 2021

Opinion: Starting with the man in the mirror

The author makes a case for the industry to look inward as a starting point for positive change

Mar 18, 2021

Opinion: A timeless brand in the age of breathless time

The author outlines how some 'timeless' brands defy new-age rules of business

Feb 03, 2021

Opinion: A barber’s eye view of the 2021 Central Budget

The author tries to draw a direct line between industry-boosting policy initiatives and barber-boosting money-in-the-pocket outcomes

Dec 30, 2020

Opinion: Don’t just cut through the noise, go ahead and roar

The author lists seven reasons why videos should be an integral part of digital strategy in 2021

Dec 23, 2020

Opinion: Reconstructing digital marketing for 2021

Digital may seem like the promising way ahead, but if not done right, it can also be a drain on resources with very little or no change in results

Dec 20, 2020

Opinion: Breaking geographical barriers for virtual event activations through the use of technological integration

The author talks about how industries across the globe are exploring the world of live digital experiences with examples