opinion
Opinion: Decoded - scaling the #NeverNormal of digital businesses with effective strategy
The author decodes how a strategists' role has become even more significant in this #nevernormal of digital briefs and shares his take on an effective strategic approach
Opinion: Brand building took a backseat during the pandemic - it's time to rebalance
Brand building and advertising have faced some turbulence during the pandemic, but certain marketing strategies can be adopted if brands want to get back on track
Opinion: Technology is the biggest asset in the race for attention and relevance
It would be myopic to underestimate the capability of technology to disrupt our industry and practice, says the author
Opinion: Fleeing fragility - the emerging Indian man
Deconstructing the changing codes of masculinity in India through a semiotic reading of the fast-growing men’s grooming industry
Opinion: The resilience workout
We must intentionally regulate our inner world especially during difficult times by giving ourselves the space to call things as they are, says the author
Opinion: Communications tech landscape – 2021 overview and 2022 outlook
The author lists four different ways through which the communications technology landscape is evolving
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