opinion
Former Cannes Lions head Terry Savage: Don't enter so many awards shows
The former chairman of Cannes Lions argues that the industry should support only those awards shows that prove their value by publishing entry-to-win ratios.
Opinion: Marketing is not a department, it is a culture
The author explains how marketing can cease to be a department and transform into a culture.
Opinion: How brands are leveraging marketing automation
The author explains why brands must look at marketing automation with examples of those that have used it effectively
Opinion: Why some brands thrive in culture and memory and many don’t?
The author showcases five ways in which global brands have used the power of culture
Opinion: Voice search optimisation is easier than you think
The author explains how one can you tailor your voice content to rank in the high in the search results
Opinion: Talent needs to lead the way into the new economy
The author lists what talent should do to create value and impact for their shops
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