The authors explain how the 'Boycott China' and 'anti-nepotism' movements are changing consumer behaviour
The author states ways in which PR representatives can make themselves more visible to employers and eventually get hired
The author states that the biggest opportunity for marketers is to understand how the meaning of value is being reconfigured in consumer minds during these times and adapt offerings to this new meaning.
The authors discuss how recent developments have pushed middle class India into becoming self-reliant and wonder how this behaviour will sustain in the future.
Social distancing is the necessary shove we needed to use the technology that has been available to us for decades to increase productivity while cutting down expenditures, says the author
In the past, experts have stated that football isn’t an attractive advertising option because of the lack of options for advertisers during the broadcast; now there's an opportunity to change that.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins