opinion
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Feb 11, 2020
Opinion: Smoke on the water
Which category is the biggest competitor to cigarettes?
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Nov 29, 2019
Opinion: The modern marketing department
The author drafts his dream marketing team from a list of authors and their books on business and marketing.
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Nov 19, 2019
Opinion: Programmatic is transforming the landscape
The focus is now shifting from media buying to audience buying says the author
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Oct 22, 2019
Opinion: India’s digital transformation needs consumer trust to maintain momentum
The author explains how marketers can realise digital potential
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Sep 23, 2019
Blog: The incongruity of cricket sponsorships
The author studies Amul and Byju's associations with the South African and Indian cricket team respectively
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Sep 11, 2019
Opinion: Don't be a bling brand
The author talks about what differentiates a great brand from a bling brand.
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