Feb 01, 2024

Opinion: Mind your language, because your language minds you

The evolution of language is incredibly fascinating – it doesn’t just tell you how people communicate but how they think and feel, explains the author

Jan 04, 2024

Opinion: Mastering corporate communications amid global political unrest

The author delves into the strategic intricacies of choosing between vocal advocacy and strategic silence to master public perception and ethical responsibility

Nov 28, 2023

A fabricated account of how judging the humour category in Cannes could play out

The author imagines what it will be like to judge the 'Humour in branded communications' category at Cannes next year

Jun 16, 2022

Opinion: Decoded - scaling the #NeverNormal of digital businesses with effective strategy

The author decodes how a strategists' role has become even more significant in this #nevernormal of digital briefs and shares his take on an effective strategic approach

May 02, 2022

Opinion: Brand building took a backseat during the pandemic - it's time to rebalance

Brand building and advertising have faced some turbulence during the pandemic, but certain marketing strategies can be adopted if brands want to get back on track

Apr 07, 2022

Opinion: Technology is the biggest asset in the race for attention and relevance

It would be myopic to underestimate the capability of technology to disrupt our industry and practice, says the author