The author studies Amul and Byju's associations with the South African and Indian cricket team respectively
The author talks about what differentiates a great brand from a bling brand.
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies
Now we have the ability to put ourselves in our favourite films by uploading a single selfie. Deepfakes are getting too powerful for marketers to ignore. The future of advertising could be staring you in the face
The author explains how humans have different behaviour patterns in the offline and online world
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client:
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