opinion
A view from Nepal: The much-awaited advertising transformation
The author provides an update of the advertising, media and marketing industry in Nepal and how it has progressed over the last year
Opinion: Retarget, remarket, retain — the three horseman of India’s app marketing journey
As brands continue to evaluate how they can drive maximum value for their consumers, remarketing has become a welcome strategy, explains the author
Opinion: Understanding Gen Z in India
Indians born between 1997 and 2010 differ both from the western conception of Gen Z consumers and from each other, depending on where and how they live
Opinion: Should brands paint with all the colours of the rainbow?
Do brands really owe a responsibility to reflect diversity in their advertisements, asks the author
Opinion: The more we see ourselves through tech, the more we contemn what we see
The author explains how video calls are forcing us to look at ourselves
Opinion: Empathy and ethics on social media
The author has noticed enough scenarios where compassion has gone missing on social media
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