Geeta Lobo
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Advertising
May 16, 2025
Affordable, not cheap: Cracking the code on value
Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.
Opinion
Nov 11, 2022
Opinion: The inclusion imperative - representing ...
The author explains how the challenge of inclusion is exemplified by the task of representing the heterogeneity that is in India
Opinion
Jan 14, 2020
Opinion: Cyber coaxing - nudge strategies in the ...
AI based nudges would be even more powerful levers to modify behaviour
Opinion
Nov 04, 2019
Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
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