Campaign India Team
Mar 05, 2010

Why should you share, asks TBWA's campaign for Angel Broking

Angel Broking has released a new campaign centred around its 'Service Truly Personalised' positioning.A television campaign, developed by TBWA\India has gone on air.The TVC depicts the trouble that a passenger faces when he's on-board a flight in the economy class and has to share the elbow-rest with a rather fat co-passenger who always ends up squeezing him into his seat. The sound of the ping-pong ball in the background further adds to the battle of elbows, taking place like a table-tennis match with the elbow-rest as turf and each trying to edge out the other.

Why should you share, asks TBWA's campaign for Angel Broking

Angel Broking has released a new campaign centred around its 'Service Truly Personalised' positioning.

A television campaign, developed by TBWA\India has gone on air.

The TVC depicts the trouble that a passenger faces when he's on-board a flight in the economy class and has to share the elbow-rest with a rather fat co-passenger who always ends up squeezing him into his seat. The sound of the ping-pong ball in the background further adds to the battle of elbows, taking place like a table-tennis match with the elbow-rest as turf and each trying to edge out the other.

View TVC here



Amit Majumdar, executive director and chief strategy officer, Angel Broking said, "We are trying to communicate to the audience, the importance of personalized service. We not only carry the tagline of 'Service Truly Personalized' but also truly offer the pleasure of personalized service to our customers. With this campaign we are addressing the fact that while most  companies offer the call-center concept, Angel Broking actually offers a personalized human touch to it, by having dedicated relationship managers for customers."

Rahul Sengupta, national creative director, TBWA\India said, "The biggest challenge for advertising for products and services in the financial category is arriving at a formula. Usually, everyone tries to lend an emotional touch or falls for jargon. In this TVC, we've tried to sidestep all of that and tried to use humour, which I think is a big leap in advertising in this category."

Credits
Project: Elbow ping-pong
Client: Angel Broking
Agency: TBWA\India
National creative director: Rahul Sengupta
Copywriter: Shagun Seda Sengupta
Account planning: Kalyan Challapalli
Client servicing: Nirmalya Sen, Pradnya Hattangadi, Wayne D'Silva, Aroon Ramchandran
Production house: Chrome Pictures
Director: Amit Sharma
Post-production: Pixion

 

 

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

9 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

10 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.