Angel Broking has released a new campaign centred around its 'Service Truly Personalised' positioning.
A television campaign, developed by TBWA\India has gone on air.
The TVC depicts the trouble that a passenger faces when he's on-board a flight in the economy class and has to share the elbow-rest with a rather fat co-passenger who always ends up squeezing him into his seat. The sound of the ping-pong ball in the background further adds to the battle of elbows, taking place like a table-tennis match with the elbow-rest as turf and each trying to edge out the other.
View TVC here
Amit Majumdar, executive director and chief strategy officer, Angel Broking said, "We are trying to communicate to the audience, the importance of personalized service. We not only carry the tagline of 'Service Truly Personalized' but also truly offer the pleasure of personalized service to our customers. With this campaign we are addressing the fact that while most companies offer the call-center concept, Angel Broking actually offers a personalized human touch to it, by having dedicated relationship managers for customers."
Rahul Sengupta, national creative director, TBWA\India said, "The biggest challenge for advertising for products and services in the financial category is arriving at a formula. Usually, everyone tries to lend an emotional touch or falls for jargon. In this TVC, we've tried to sidestep all of that and tried to use humour, which I think is a big leap in advertising in this category."
Project: Elbow ping-pong
Client: Angel Broking
National creative director: Rahul Sengupta
Copywriter: Shagun Seda Sengupta
Account planning: Kalyan Challapalli
Client servicing: Nirmalya Sen, Pradnya Hattangadi, Wayne D'Silva, Aroon Ramchandran
Production house: Chrome Pictures
Director: Amit Sharma