Why real estate is great for quality of creatives

Every once in a while, one brand in a category spurs all the communication in the category to improve.Over the decades, we’ve seen automobile advertising, almost across the world, pushing the limits of creativity.In India, we’ve seen all mobile service providers entertaining consumers while pushing their plans and their value added services. While the ZooZoos might win the ToM battle, other brands aren’t as far behind.

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