Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Jan 17, 2025

Why is PVMA missing ‘U’?

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.

Puma India has forayed into badminton through a multi-year collaboration with two-time Olympic medallist PV Sindhu.

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