Advertising Opinion
Hitesh Singla
Nov 21, 2025

Why brand clarity trumps brand visibility

When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the decisive factor.

Visibility brings people to your doorstep; clarity convinces them to stay. The combination is what creates enduring brand strength.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Agencies must prove ROI, not just impressions
Opinion
Oct 31, 2025
Valay Lakdawala

Agencies must prove ROI, not just impressions

The scroll effect: How Instagram marketing is shaping new-age consumer behaviour in India
Media
May 21, 2025
Rutu Mody-Kamdar

The scroll effect: How Instagram marketing is ...

From ads to experiences: How experiential marketing is shaping brand-consumer relationships
Advertising
Nov 12, 2024
Vinita Bhatia

From ads to experiences: How experiential marketing ...

LS Digital launches CRAFT to boost brand engagement in a digital-first world
Advertising
Nov 05, 2024
Campaign India Team

LS Digital launches CRAFT to boost brand engagement ...

Just Published

Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof
Advertising
43 minutes ago
Luz Corona

Omnicom introduces next-gen Omni at CES, bringing ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Havas introduces LLM tool Ava, the ‘heart of Havas,’ at CES
Advertising
1 hour ago
Emma Thumann

Havas introduces LLM tool Ava, the ‘heart of ...

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

TVS Motor Company unveils TVC for its 150cc hyper sport scooter
Advertising
15 hours ago
Campaign India Team

TVS Motor Company unveils TVC for its 150cc hyper ...

The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.

Arunachal Pradesh Tourism unveils ‘Take a new turn in Arunachal’ campaign
Advertising
19 hours ago
Campaign India Team

Arunachal Pradesh Tourism unveils ‘Take a new turn ...

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.