Where’s the innovation in print?: Tyler Brûlé

Tyler Brûlé is no stranger to experiments. The biggest one that he took in life was probably when he set about the idea of launching a magazine on art, architecture, home décor way back in 1996 that targeted men and women. That didn’t quite add up to conventional wisdom at the time, which said that magazines in that genre would only attract women readers. Brûlé did not think so and went ahead with his idea. That magazine went on to become a cult title, a magazine that Time Warner Inc bought over in 1997 and this magazine was Wallpaper*.