Campaign India Team
Sep 15, 2008

Where’s the innovation in print?: Tyler Brûlé

Tyler Brûlé is no stranger to experiments. The biggest one that he took in life was probably when he set about the idea of launching a magazine on art, architecture, home décor way back in 1996 that targeted men and women. That didn’t quite add up to conventional wisdom at the time, which said that magazines in that genre would only attract women readers. Brûlé did not think so and went ahead with his idea. That magazine went on to become a cult title, a magazine that Time Warner Inc bought over in 1997 and this magazine was Wallpaper*.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

4 hours ago

Content demand in India surges, forcing marketers ...

Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.

4 hours ago

GST 2.0 and the festive economy: When policy meets ...

For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.

10 hours ago

Dream11 pivots to free-to-play model amid regulatory...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

10 hours ago

AI agents collapse the wall between marketing and CX

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.