Campaign India Team
Oct 12, 2012

Q&A: Mitrajit Bhattacharya, president and publisher, Chitralekha Group

On the occasion of the Watch World Awards 2012, to be held in New Delhi this evening, Campaign India spoke to Bhattacharya about the scope of on-ground events for the magazine (Watch World) and the group in general

Q&A: Mitrajit Bhattacharya, president and publisher, Chitralekha Group

Campaign India (CI): What percentage of Chitralekha Group's revenue comes from on-ground events, and how much is from advertising?

Mitrajit Bhattacharya (MB): It's a significant amount, and it is increasing. We would want it go up to 20 per cent within the next couple of years.

CI: Is there more reliance on non-traditional revenues (from such events) for English titles as compared to the language titles? What is the number specific to Watch World?

MB: No, we do many events for Chitralekha (the other two magazines in Marathi and Gujarati) as well. The opportunities are for both English and regional. However, the scope for such events may vary tremendously.

CI: The World Watch Awards is a three year old property. How old is the magazine, Watch World? How has it grown since launch, in terms of circulation, readership? What are the target numbers?

MB: The magazine in English was launched around eight years ago. It has grown in stature tremendously, since its launch. Now we have the credibility of hosting an award of this magnitude, the only one from this part of the world. Our readers are connoisseurs of luxury products.

CI: How has digital readership grown for Watch World? Have revenues kept pace? Within advertising revenues, how much do you see from the digital space?

MB: Digital is a huge opportunity for us. The digital versions are doing very well already. We have our patrons all over the globe. Yes, we see revenues from sales being higher before advertising takes over.

Source:
Campaign India

Related Articles

Just Published

16 hours ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

1 day ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes