Campaign India Team
Oct 12, 2012

Q&A: Mitrajit Bhattacharya, president and publisher, Chitralekha Group

On the occasion of the Watch World Awards 2012, to be held in New Delhi this evening, Campaign India spoke to Bhattacharya about the scope of on-ground events for the magazine (Watch World) and the group in general

Q&A: Mitrajit Bhattacharya, president and publisher, Chitralekha Group

Campaign India (CI): What percentage of Chitralekha Group's revenue comes from on-ground events, and how much is from advertising?

Mitrajit Bhattacharya (MB): It's a significant amount, and it is increasing. We would want it go up to 20 per cent within the next couple of years.

CI: Is there more reliance on non-traditional revenues (from such events) for English titles as compared to the language titles? What is the number specific to Watch World?

MB: No, we do many events for Chitralekha (the other two magazines in Marathi and Gujarati) as well. The opportunities are for both English and regional. However, the scope for such events may vary tremendously.

CI: The World Watch Awards is a three year old property. How old is the magazine, Watch World? How has it grown since launch, in terms of circulation, readership? What are the target numbers?

MB: The magazine in English was launched around eight years ago. It has grown in stature tremendously, since its launch. Now we have the credibility of hosting an award of this magnitude, the only one from this part of the world. Our readers are connoisseurs of luxury products.

CI: How has digital readership grown for Watch World? Have revenues kept pace? Within advertising revenues, how much do you see from the digital space?

MB: Digital is a huge opportunity for us. The digital versions are doing very well already. We have our patrons all over the globe. Yes, we see revenues from sales being higher before advertising takes over.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far