Campaign India Team
Oct 12, 2012

Q&A: Mitrajit Bhattacharya, president and publisher, Chitralekha Group

On the occasion of the Watch World Awards 2012, to be held in New Delhi this evening, Campaign India spoke to Bhattacharya about the scope of on-ground events for the magazine (Watch World) and the group in general

Q&A: Mitrajit Bhattacharya, president and publisher, Chitralekha Group

Campaign India (CI): What percentage of Chitralekha Group's revenue comes from on-ground events, and how much is from advertising?

Mitrajit Bhattacharya (MB): It's a significant amount, and it is increasing. We would want it go up to 20 per cent within the next couple of years.

CI: Is there more reliance on non-traditional revenues (from such events) for English titles as compared to the language titles? What is the number specific to Watch World?

MB: No, we do many events for Chitralekha (the other two magazines in Marathi and Gujarati) as well. The opportunities are for both English and regional. However, the scope for such events may vary tremendously.

CI: The World Watch Awards is a three year old property. How old is the magazine, Watch World? How has it grown since launch, in terms of circulation, readership? What are the target numbers?

MB: The magazine in English was launched around eight years ago. It has grown in stature tremendously, since its launch. Now we have the credibility of hosting an award of this magnitude, the only one from this part of the world. Our readers are connoisseurs of luxury products.

CI: How has digital readership grown for Watch World? Have revenues kept pace? Within advertising revenues, how much do you see from the digital space?

MB: Digital is a huge opportunity for us. The digital versions are doing very well already. We have our patrons all over the globe. Yes, we see revenues from sales being higher before advertising takes over.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
A first look at the MediaWorks 2019 mentors
Premium
15 minutes ago

A first look at the MediaWorks 2019 mentors

In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.

Premium
Blog: T-Series topples PewDiePie for a day, but success is shortlived
Premium
2 hours ago

Blog: T-Series topples PewDiePie for a day, but ...

T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!

Premium
AME Awards: ADK-Fortune receives India's only shortlist
Premium
4 hours ago

AME Awards: ADK-Fortune receives India's only shortlist

The agency's work for Manforce Condoms makes the cut

Premium
Weekend Watch: The fresh smell of..sweaty underpants?
Premium
6 hours ago

Weekend Watch: The fresh smell of..sweaty underpants?

This gardening brand's commercial really stinks.